Starwood Hotels is preparing to launch a version of its SPG app for Google Glass, which, per the Interactive Advertising Bureau (IAB), is one of the first of its kind for the device. Starwood Hotels and Resorts Worldwide will soon release its Starwood Preferred Guest (SPG) app for Google Glass, calling it "the first of its kind from a hospitality company." The SPG app enables guests to find nearby hotels and book rooms by preference, as well as to connect to a hotel's services, pull up maps, and access customer support, among other features.

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