European Inspired Sips and Sounds Arrive at Le Meridien Hubs Worldwide
Vague and 'Sparkling' Aperitif Cocktail Program
Kicks off with Live Nouvelle Vague Performances and Around the Clock Santés at Le Méridien Hotels Globally
French Bossa Nova band, Nouvelle Vague, to curate a 24-hour soundtrack for every Le Méridien hotel around the world. Additionally, the band will embark on a live tour to select destinations worldwide throughout the year. The partnership coincides with the launch of Le Méridien brand's new global beverage program, Le Méridien Sparkling, inspired by the European aperitif culture. Both initiatives further elevate the signature Hub experience, a reinterpreted lobby space where curious-minded travelers and locals converge for creative exchange. The curated soundtrack, combined with effervescent spritzers and cocktails, will transition Le Méridien Hubs from day to night, offering a modern twist to the social ritual of cocktail hour.
"Our new 24-hour soundtrack and nightly aperitif experience further evolves the programming of oursignature Le Méridien Hub," said Brian Povinelli, Global Brand Leader, Le Méridien & Westin. "Inspired by our European roots, the new social elements set the tone for a perfect evening for both our Le Méridien guests and locals alike."
To mark the launch of these two new programs, Le Méridien hotels around the world will holdaperitif-inspired santés (or cheers) for guests this evening. The first santé event will take place at Le Méridien Kuala Lumpur, featuring a live performance by Nouvelle Vague. Other Le Méridien hotels will then host santé events over the next 24-hours as the sun begins to set in their destinations.
Presenting: A New Wave with Nouvelle Vague
Led by music producers Marc
Additionally, Nouvelle Vague will embark on a global tour of select Le Méridien hotels andresorts throughout 2014. Following today's performance at Le Méridien Kuala Lumpur, the band will travel to Le Royal Méridien Abu Dhabi on May 8, followed by exclusive performances at Le Royal Méridien Shanghai and Le Méridien New Delhi later this year. The performances coincide with the launch of new Hubs in these destinations. For a full list of tour stops, visit www.lemeridien.com/music or click here for a sneak peak of Nouvelle Vague's 24-hour hotel soundtrack.
QUOTE FROM MARC
Le Méridien Sparkles: Spritzers and Bubbles Take
Designed to transform the Hub from day to night, Le Méridien Sparkling invites guests and locals to socialize, gather and converse, while enjoying specialty sparkling beverages in a lively atmosphere. Infused with the timeless sophistication of the classic European aperitif hour, Le Méridien Sparkling offers a modern twist to the traditional cocktail hour. Starting each evening, all Le Méridien Hubs will transform from coffee bars into swanky destination lounges, featuring a menu of destination-inspired effervescent cocktails and spritzers (both alcoholic and non-alcoholic), bringing a spirited flair to the Hub experience.
Signature cocktails available at all Le Méridien hotels worldwide, include: String of Pearls, blueberryand lemon infused Grand Marnier, topped with sparkling wine and garnished with lemon peel strips and blueberries soaked in Grand Marnier; Aperol + Raspberry Spritz, Aperol and homemade raspberry and vanilla soda topped with Prosecco and garnished with a raspberry; and Peaches, Vanilla + Prosecco, peach puree, lime juice, and homemade vanilla syrup topped with Prosecco and garnished with vanilla bean shaving. Hotels will also feature a variety of destination-inspired concoctions.
Launched in 2011, the signature Le Méridien Hub™ re-interprets the traditional hotel lobby into asocial gathering place, building on the brand's award-winning Arrival experience and coffee culture. Le Méridien arrival consists of four elements: large-scale artwork in high impact areas; sensory experience, illustrated through Le Méridien signature scent, sound and use of light; UNLOCK ART™ programme, featuring artist designed key card collections that offer access to Le Méridien affiliated contemporary cultural centers in the destination; and a 24-hour curated soundtrack, now curated Nouvelle Vague. Each Hub also features the Master Barista, a recently launched initiative to meet the growing demands of coffee lovers at every Le Méridien hotel worldwide. Master Baristas lead coffee-related initiatives at each hotel, serve as a coffee cultural ambassador, and maintain knowledge of current coffee trends within the destination.
About Le Méridien Hotels & Resorts
Le Méridien, the Paris-born hotel