Is Your Guest Review Strategy Search Engine Ready?
Lodging Interactive is helping hotels ensure that positive reviews are appearing in search results via proactive social network monitoring and a proprietary Guest Review System
"Leveraging positive guest reviews on a hotel's own website and it's social media channels should be part of a hotel's overall organic search strategy," said DJ Vallauri, Lodging Interactive's Founder and President. "Search engines are continually seeking fresh user-generated content to include in their search results pages, and by having a consistent and ongoing program to solicit guest reviews, hotels can increase their organic search engine results."
According to the 2013 Bright Local Consumer Review Survey, reviews are an important signal which potential customers use when deciding which local business to contact and do business with. Results show:
- 73% of consumers say positive customer reviews make them trust a business more
- 65% of consumers more likely to use a business which has positive online reviews
- 79% of consumers trust online reviews as much as personal recommendations
Many hoteliers are already leveraging guest reviews with Lodging Interactive's proprietary Guest Review System which enables properties to collect their own guest reviews on their hotel websites. Hotel managers receive real-time alerts advising when pending guest reviews are submitted by guests. This eliminates delays in addressing concerns and turns potential problems into new opportunities. The Guest Review System also puts a stop to fake reviews posted by competitors or dishonest guests looking for refunds, helping hotels to maintain their reputations. More importantly, directing guests to the hotel's website to post comments and reviews keeps them from being redirected to an OTA where they may never come back to book direct. Removing OTA's from the equation and taking ownership of the guest-communication process also keeps more revenues in owners' pockets.
"Our Guest Review System is a web-based tool that is successfully helping hotels verify, review and display customer comments directly on hotel websites," Vallauri said. "The hotel management team has complete control over which guest reviews are displayed on their website."
President & Founder
About Lodging Interactive
Headquartered in Parsippany, NJ, Lodging Interactive is a full-service digital marketing and social media engagement and reputation management agency exclusively servicing the hospitality industry. Through its web design and search optimization division as well as its CoMMingle Social Media Division, Lodging Interactive provides effective Internet marketing services to hundreds of branded and independent properties as well as management companies, restaurants and spas. CoMMingle has established itself as the largest provider of reputation management services for the hospitality industry, handling over 200,000 guest review responses. The company also offers fully managed Live Chat agents for hotel websites through its LiveChatForHotels.com division.
Lodging Interactive is an HSMAI Adrian Award winner, and has won awards from the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weekly"s Magellan Awards have recognized Lodging Interactive as an industry leader.
Lodging Interactive is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI) and the company"s president, DJ Vallauri, currently serves on the Board of Directors of HSMAI"s New York Chapter and is a Forbes.com Agency Council contributor. For more information, please contact firstname.lastname@example.org, 877-291-4411 or visit the company"s website.