IDeaS Creates Revenue Management Culture And Enables Growth For 25hours Hotels
Creative, boutique hotel group implements IDeaS RMS, scales solution across entire European estate
An entirely unique and contemporary hotel group designed for urban travellers, 25hours has implemented IDeaS RMS in its seven total properties, including the newly opened 25hours Hotel at MuseumsQuartier and 25hours Hotel Bikini Berlin. Coming off the momentum of a successful, one-property pilot program in 2013, 25hours will continue to rely on consistent support from IDeaS as well as the company's advanced data analysis technology.
"Having seen a significant uplift in revenue for our Hamburg property thanks to a very successful pilot installation of IDeaS RMS, we appreciated that we could build on this success and implement IDeaS RMS across all our hotels," said Michael End, chief operating officer of 25hours. "As a leading independent hotel group in Europe, we are looking to expand our proven approach to new locations and to be able to include IDeaS as part of our technology infrastructure will greatly assist our growth in both new and existing hotels."
Part of Design Hotels, 25hours operates boutique hotels and are not standard hotels; they are tailored to each location. Sometimes cool, sometimes colourful, sometimes nostalgic, 25hours hotels offer an affordable and funky option for design-conscious urbanites.
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With more than one million rooms priced daily on its advanced systems, IDeaS Revenue Solutions leads the industry with the latest revenue management software solutions and advisory services. Powered by SAS® and more than 27 years of experience, IDeaS proudly supports more than 8,700 clients in 106 countries and is relentless about providing hoteliers more insightful ways to manage the data behind hotel pricing.
IDeaS empowers its clients to build and maintain revenue management cultures—from single entities to world-renowned estates—by focusing on a simple promise: Driving Better Revenue.
IDeaS has the knowledge, expertise and maturity to build upon proven revenue management principles with next-generation analytics for more user-friendly, insightful and profitable revenue opportunities—not just for rooms, but across the entire hotel enterprise.
For more information, visit www.ideas.com.