LONDON – IDeaS Revenue Solutions, the global provider of pricing and revenue management software, services and consulting today announced a full rollout of IDeaS Revenue Management System (RMS) for the funky, design-driven 25hours hotel group, building a unified revenue management culture across the European hotel estate. With a full-service satellite headquarters in London, IDeaS has partnered with 25hours to implement its market-leading Software-as-a-Service for hotels in Austria, Germany and Switzerland to increase revenue performance and fuel overall growth.

"25hours is such a unique and fun hotel group with goals for expansion, and we are particularly proud to offer our advanced technologies to sustain that growth," said Fabian Specht, EMEA managing director for ISeaS. "Core to our beliefs is to be a true revenue management partner, and we're looking forward to a long and successful relationship with 25hours."

An entirely unique and contemporary hotel group designed for urban travellers, 25hours has implemented IDeaS RMS in its seven total properties, including the newly opened 25hours Hotel at MuseumsQuartier and 25hours Hotel Bikini Berlin. Coming off the momentum of a successful, one-property pilot program in 2013, 25hours will continue to rely on consistent support from IDeaS as well as the company's advanced data analysis technology.

"Having seen a significant uplift in revenue for our Hamburg property thanks to a very successful pilot installation of IDeaS RMS, we appreciated that we could build on this success and implement IDeaS RMS across all our hotels," said Michael End, chief operating officer of 25hours. "As a leading independent hotel group in Europe, we are looking to expand our proven approach to new locations and to be able to include IDeaS as part of our technology infrastructure will greatly assist our growth in both new and existing hotels."

Part of Design Hotels, 25hours operates boutique hotels and are not standard hotels; they are tailored to each location. Sometimes cool, sometimes colourful, sometimes nostalgic, 25hours hotels offer an affordable and funky option for design-conscious urbanites.

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About IDeaS

IDeaS, a SAS company, is the world's leading revenue management software and services provider. Combining industry knowledge with innovative data analytics technology, IDeaS creates sophisticated yet simple ways to empower revenue leaders with precise, automated decisions they can trust. With 35 years of expertise serving hospitality, including hotel, event, and parking clients, IDeaS delivers revenue science to more than 30,000 properties in 158 countries around the world. Results delivered. Revenue transformed. Discover greater profitability at IDeaS.com.

Stephen Forster
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