Starwood Accelerates Expansion across Canada with Plans to Reach 70 Hotels and Resorts in Next 12 Months
Company Sees Strong Growth Momentum for Four Points by Sheraton, Aloft and Element Brands in 2nd Largest Market Outside the U.S.
Specialty Select Brands Maintain Upward Momentum for Starwood
Starwood's Specialty Select Brands (SSB) are continuing to drive positive momentum and fuelling growth across the country, underscoring the company's long-term development strategy to grow its Aloft, Element and Four Points by Sheraton brands, increasingly in secondary and tertiary cities where there is strong demand for domestic business travel. Currently, Starwood has 30 hotels under these three brands across Canada, the largest SSB portfolio outside of the U.S., with plans to grow to 35 operating hotels by the end of first quarter 2015.
Four Points is Starwood's most prolific brand in Canada with 27 hotels. Boasting the second largest global pipeline of all of Starwood's brands, Four Points has proven to be a hit with travelers in markets worldwide and is a key player in a new generation of mid-market hotels delivering honest, uncomplicated comfort and exceptional guest service. The company has recently signed agreements for two new hotels, including Four Points Estevan, SK. and Four Points Lloydminster, SK.
Scott Duff, Sr. Director Development - Canada & Alaska, said: "We are proactively looking to increase our portfolio throughout Canada with the right partners, creating the right properties, in the right places. Our agile development approach allows us to adapt our growth strategies based on specific geographies and brand needs for both new development and conversions, where we are seeing strong interest."
Starwood's latest brand innovation, Element made a strong debut in Canada in June 2013 in Vaughan, Ontario, quickly becoming a market leader on TripAdvisor against a strong competitive set. Canada's second Element, Element Vancouver Metrotown is progressing nicely towards its opening in the first quarter of next year with two additional Western Canada Element hotels slated to break ground this year – Element Calgary Airport and Element Edmonton West.
Starwood's innovative Aloft brand recently entered Western Canada with the opening of Aloft Calgary University. The hotel, which was a conversion, marked the third Aloft in Canada joining Aloft Montreal Airport and Aloft Vaughan Mills. Industry changing initiatives in music, design, and technology have positioned Aloft as a must-have brand for the next generation of travelers.
Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with more than 1,300 properties in some 100 countries and approximately 188,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences under the renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®,Tribute Portfolio™, Four Points® by Sheraton, Aloft®, and Element®, along with an expanded partnership withDesign Hotels™. The company also boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG®). Visit www.starwoodhotels.com for more information and stay connected @starwoodbuzz on Twitterand Instagram and facebook.com/Starwood.
Starwood Hotels &