Press Release 8 May 2014
Content Culture – Intuitive Content With A Purpose
The soul of the digital business is its content culture – how it derives compelling and relevant content that connects and inspires people. With the fusion of search and social technologies and the yen from audiences to engage in creative ways, content is the "rockstar" of search marketing. Certainly influenced by Google's algorithmic changes – Panda, Penguin, and Hummingbird – the new evolution of content is creating messages that are artistic, engaging and inspired by what people are buzzing about and sharing.
What are people saying and who is sharing and influencing? A 2014 B2B survey from the Content Marketing Institute revealed that the top challenge of content creation is producing a diversity of content that engages. Since the audience and buyer decide how your content is relevant and worth sharing and downloading, your content must be focused on and optimized for your target end-user. Dig deeper and understand the culture of the folks you're writing for, and create content that identifies with their nomenclature and expresses their social vibe.
To learn more about content creation, go to Milestone Insights to view the Google+ infographic.
Sales and Marketing Specialist