FutureHotel Forum: A New Class Is Capturing The Market
Not "only" the guests are thrilled. The experienced hotel IT expert Pillau is certain: "New Generation hotels are generating substantially higher yields than comparable conventional hotels." New Generation hotels invest comparatively less per room, employ less staff and achieve nevertheless higher revenues per available room. He refers to hotel studies such as from the IBM Institute for Business Value. According to this study, many hoteliers will be focusing on standardizing procedures and processes to reduce costs in the coming years.
It makes it possible to fulfill a multitude of requirements: Online presence grows, average rates are increased, self-check-in/check-out is available. It is always a matter of dramatically decreasing the hotelier's workload, on one hand, and providing guests with a greatly improved interaction, on the other. For example, travellers can open doors with a smartphone. "New Generation hotels are also technically styled so that guests will find their familiar living and working environment in their room as well as in the entire hotel," Pillau explains.
The new hotels do not realize their low personnel requirements at the guest's expense; they are not "cheap" hotels. Through this automation, employees in the hotel can concentrate entirely on the guests: Administrative activities are centralized, regular processes are standardized. "For this reason, New Generation hotel chains also frequently receive excellent ratings in review portals," according to Pillau.
New Generation hotels are hotels of the future
With them, the hotel world is becoming more diverse and very trendy. The design of the lobby – often a mix of living room and workplace – already makes guests feel at "home away from home." It is also valued highly when they are able to check in and out using a mobile device. "76% say that a mobile check-in increases the level of satisfaction for their hotel," says Pillau, citing surveys. For him one thing is clear: "Various hotel groups are already positioned promisingly. This trend will continue worldwide."
About the research project FutureHotel of Fraunhofer IAO
The research project FutureHotel began in 2008 as an initiative of Fraunhofer IAO to identify new opportunities in the hotel industry and to use them to develop sustainable concepts and solutions. Five years of research have yielded numerous insights. The various questions raised in this research have already led in many cases to pilot solutions, which have found their way into the market. The FutureHotel Forum provides insight into the results of the work over the last five years and presents current developments, which will be considered in future research.
Advisory Board Member at hetras
Phone: +49 89 716718510
Hetras develops cloud-based hotel management software and enables hoteliers to change the way they connect and engage with their guests. Hotels can take advantage of a fully mobile guest journey to generate higher revenues and decrease operational expenditure. Automated processes and data analytics offer increased service levels, as well as cutting-edge marketing strategies and operational change. Hetras is a subsidiary of the Chinese hotel technology leader Shiji, and a proud technology partner in the "FutureHotel" project of the Fraunhofer Institute Germany.
For more information on hetras, contact:
Astrid Neumann, firstname.lastname@example.org; +49 89 716718510