MarketingSherpa Features MP&A Case Study of Jamaica Inn
MP&A Digital & Advertising is dedicated to delivering results in the terms of increasing revenue and occupancy for our hotel clients. Over the years, we have published countless case studies that document the success of our iCRM (integrated customer relationship marketing) program.
Certainly, our iCRM program has worked for the iconic Jamaica Inn. In the nearly two years that MP&A has been the marketing agency for the resort, the independent, 52-room property has experienced a major increase in revenue and occupancy.
Jamaica Inn, like many luxury properties, had experienced a decline in revenue that began with the 2008 recession and continued into early 2010. The resort had a strong sales focus, but needed to strengthen its marketing efforts to its past guests and prospects.