Booking.com: the most persuasive selling page in the world?
If you’d like to read more about the persuasive techniques used on the search results page, take a look at my article titled Booking.com improving conversion with best practice persuasive design.
Big, bold, inviting image
Visit any one of the hotel detail pages on Booking.com and straight away you are hit with a big, bold image of the hotel.
I need to hold my hands up and say that I don’t know how well each hotel is being portrayed as there are far too many to look at and, based on a presentation I had the pleasure of witnessing at the annual company conference back in 2010, there will be some absolutely shockers hidden in the depth of the website.
But I digress. When you are booking a hotel, seeing large photos of the hotel, with easy to use navigation buttons and a wide range of alternative images to showcase the hotel, is a big tick in my book.