Infographic: Travel Interest to Brazil during World Cup
With just over three weeks until the first match of the 2014 FIFA World Cup, hotel search website trivago.co.uk has analysed travel interest to Brazil during this period (12th June to 13th July). Searches increased by an average of 700 per cent during the World Cup period. The largest increase came from Belgium (1456 per cent), while interest from the UK increased by 555 per cent.
increase in travel interest during the World Cup, it is debatable whether this influx of foreign visitors will continue beyond the final match on the 13th July. With hotel searches only up by 4 per cent year-on-year outside the World Cup period, tourism in Brazil may struggle to benefit in the long term.
The rise in interest to Brazil from our Belgium platform was huge, with searches
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via trivago Hotel Manager. With 1.4 billion visits per year, trivago is a leading hotel metasearch for travelers and aspires to be the number one marketing channel for hoteliers. As of September 30, 2016, over 220,000 hoteliers worldwide already use the metasearch marketing platform to boost their ranking on trivago by building a unique hotel profile and driving direct bookings on their own websites. trivago Hotel Manager currently operates in eight languages across 17 countries.
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