Hotels as ‘living showrooms’
The George (in Sussex UK) is part of a trend for hotels to begin selling more than accommodation. On one hand they are evolving into lifestyle brands – maximising profits by selling their own branded products. Most of the major chains, including Hilton, Marriott and Hyatt, now have an online shop selling everything from bubble bath to beds. On the other, they are also becoming showrooms for outside companies. As internet shopping has left high streets with declining footfall and a growing number of boarded-up premises, retailers and manufacturers have looked for alternatives.