Worldhotels, one of the leading groups for independent upscale hotels worldwide, has announced the launch of its global loyalty programme "Worldhotels Peakpoints". Available at all of the groups' almost 500 hotels in 65 countries worldwide, Worldhotels Peakpoints is one of the first all-virtual global loyalty programmes in the hospitality industry.

The programme is free of charge and guests receive 300 welcome points upon enrolling to the programme at worldhotels-peakpoints.com. In addition, they benefit from every eligible stay as they receive 2 points for every Euro spent on room revenue. Collected points can be exchanged for vouchers, which can then be redeemed at all hotels within the group – without restrictions.

From 1st July until 31st August, guests seeking additional points, can book the group's popular "World Treats" rate, which comes with breakfast and double Peakpoints. This special rate can be booked for a minimum stay of two nights at worldhotels.com/world-treats or at any other booking channel.

"The launch of our group-wide loyalty programme is an important milestone in the history of Worldhotels", says Paulo Salvador, Worldhotels' Chief Marketing Officer. "Worldhotels' Peakpoints' simplicity, transparency and all-virtual approachwill set it apart from other loyalty programmes, thus making it very attractive for our guests".

The programme will have three distinct levels, allowing guests to accelerate their earning power: Members of the Silver level receive an additional 10% in points, Gold members increase to 25% more points, and Navigator members receive 50% more points.

About Worldhotels:

  • Worldhotels is a global brand that brings together some of the world's most unique independent hotels. With the tagline "Where Discovery Starts", it targets savvy travellers whoseek an authentic and local experience when choosing a hotel. Worldhotels now offers almost 500 hotels in 250 destinations and 65 countries worldwide.
  • With over 40 years of excellence in the industry, the company's mission is to provide access to luxury and upper upscale hotels of character and distinction. Each hotel in the Worldhotels portfolio has been carefully selected to ensure it meets the group's strict quality standards. Each hotel is measured against over 1,000 quality criteria every year.
  • Guests can also earn miles for each stay thanks to an extensive list of airline partnerships including 26 frequent flyer programmes by the world's premier international carriers such as Singapore Airlines, Air France, Cathay Pacific, Qantas, Lufthansa, and United Airlines, which are just some of the partners that make earning miles with Worldhotels easy.
  • Through a comprehensive range of services that includes global marketing, sales, training, e-commerce and state-of-the-art distribution and technology, Worldhotels backs independent hotels with the power of a global brand while allowing them to retain their individual character and identity. In addition to its classic "affiliation model", the group offers independent hotels a "full licence" branding solution which is the perfect alternative to standard franchise contracts