Hotels need to play an active role in educating Chinese tourists
You may have noticed that Chinese travelers are everywhere. Almost 100 million Chinese traveled out of China in 2013, and this number is expected to reach 200 million by 2018. These staggering figures can be attributed to China's growing middle class, more annual leave, easier visa applications to more countries and increased air travel routes to overseas destinations. A lot more can be done to understand and court this fast-growing demographic. By Martin Rinck. Martin Rinck is the President, Asia Pacific for Hilton Worldwide.