Edward Scheetz Announces the Launch of Chelsea Hotels
Formerly King & Grove Hotels
hospitality brand, Chelsea Hotels, a re-brand and evolution of the former King & Grove Hotels. Chelsea Hotels includes Hotel Chelsea born 1884, Martha Washington born 1905, McCarren Hotel & Pool born 2011, Ruschmeyer's born 1952, and Astor Hotel to open in 2016. In a move that supports his vision and strategy for growth, Scheetz enrolled the pioneering design agency Pandiscio Co. to help further develop the unique identities of each property, and to create Chelsea Hotels, a new and powerful brand that unites them.
Street, Hotel Chelsea, built in 1884, has fostered an intriguing array of creative talents, including Bob Dylan, Virgil Thomson, Patti Smith, Iggy Pop, Viva, Leonard Cohen, Arthur Miller, Janis Joplin, among many others. Revered as a creative and cultural nexus, the Chelsea, built originally as a residential cooperative, quickly became the most culturally significant hotel in the US, catering to a unique and diversified group of people. Hotel Chelsea became New York's first utopian community that, through its mix of residents from all over the world, creative energy and public spaces, encouraged interaction between all kinds of people from all kinds of backgrounds.
embodies this spirit and celebrates the
"We wanted a name that reflects what we stand for as a brand, and ChelseaHotels does just that. In the spirit of our most iconic property, Chelsea Hotels welcomes all to become part of a community rooted in culture, creativity and shared experiences," said Edward Scheetz, CEO of Chelsea Hotels.
The roll out of Chelsea Hotels will begin with this month's launch ofMcCarren Hotel and Pool, formerly King & Grove Williamsburg. In late August 2014, King & Grove New York will re-launch under the hotel's original name Martha Washington. The historic Hotel Chelsea will open in 2015, and a new project, Astor Hotel, will open in 2016. Ruschmeyer's in Montauk is currently open.
For more information, please visit www.chelseahotels.com.