RoamingAround is Mobile-Optimizing Tradeshows with NEW Event Engagement Tool
Visit RoamingAround at HITEC in Booth 345
"If you're in the sales field in hospitality, chances are you've done a lot of tradeshows," said Michael Garvin, RoamingAround president. "No matter what show you go to, exhibitors are typically sold a badge reader to identify who is visiting the booth. While that information is important to know, it doesn't facilitate customer interaction; often hoteliers just come into to booth and ask if booth staff wants to scan their badge, then they take a giveaway item and leave. RoamingAround wanted to create a much better experience for tradeshow attendees. Investing in tradeshows is expensive, and when visitors come to a booth, they should have the incentive to really learn what each exhibit is all about. Unfortunately, no mobile system existed that captured information and enhanced the booth visitor experience.
"Leveraging mobile technology, we designed an Event Engagement tool that could quickly identify who was walking into a booth so that the exhibitor could provide detailed information," Garvin said. "Each exhibitor would love to know whether or not the person approaching the booth is a new or existing client, how much money they spend with the company, and have the opportunity to access contact info, property codes, and brand association data. We also wanted to provide an ability to take notes. Once armed with this information, exhibitors could share it in real time with territory managers so they can follow up in hours with the client. Finally, we wanted to provide the ability to export data for report consolidation to rank tradeshow success. In the future, this data can then be used for pre- and post-show marketing and to share leads with sales people in the field."
Event Engagement by RoamingAround enables exhibitors to:
- Reduce the amount of printed collateral at the booth and costs associated with printing
- Edit, delete or add products digitally
- Eliminate outdated materials
- Reduce shipping and handling charges incurred at the each show
- Offer more options for customers to review offerings
- Improve the customer experience with interactive touch capabilities
- Incorporate educational content based on the audience
- Provide an immediate receipt of deliverables
- Edit, delete or add data fields for proper information collection
- Time management eliminating deciphering notes & data entry
- Real-time reporting of lead generation
- Automatic deliverables to sales manager(s)
- Ability to use in other environments other than trade shows, including showroom
"Oftentimes companies providing products to hoteliers have a vast portfolio of diverse hotel products," Garvin said. "Having a mobile alternative to traditional badge scanning is truly needed in this industry. If a company has a large catalog of products, each time a product code changes or a product becomes discontinued, the exhibiting company will have to print new collateral materials – which contributes to booth clutter. We developed a program that will pre-populate all customer data to make the booth visit interactive, informative and memorable. It saves on labor, reduces post-show stress from trying to decipher chicken scratch notes, and directly helps the environment by eliminating unnecessary printing of bulk collateral materials. Developing this Event Engagement tool was a dream come true for all exhibitors and event managers, and we are eager to introduce it at HITEC."
To see Event Engagement in action, visit RoamingAround in Booth 345 at HITEC, June 24 to 26 at the Los Angeles Convention Center.
For more information on Event Engagement by RoamingAround, contact the RoamingAround sales team at (978) 777-8787 Ext. 303, or email firstname.lastname@example.org. For media inquiries, contact Barb Worcester, PRpro, at (440) 930-5770 or email email@example.com.
PRPRO for RoamingAround
Phone: (440) 930-5770
RoamingAround provides a suite of mobile engagement solutions designed specifically for the hospitality industry.Today, your guests live their lives on their mobile devices, and that"s precisely where you need to reach them— before someone else does. From large conference hotels and upscale resorts to independent, intimate boutique properties, RoamingAround"s powerful mobile engagement options can be customized for your property"s individual goals, are compatible with every device on the market and feature vital customer profile and back-end tracking tools for predictive analysis and measurable results. More information can be found by visiting www.RoamingAround.com.