Adara Europe Brings Together Travel Industry Leaders at First Ever European Partners Conference, Barcelona
Thought Leaders Discuss “Making Big Data Smaller than Ever”
Tobias Wessels, Vice President of Adara Europe, said, "We were delighted to welcome a distinguished group of participants to our first European Partners meeting, for a two-day event that included thought leadership panels, open discussion on trends impacting the changing landscape of travel and technology in Europe, and valuable networking and business-building opportunities." He concluded, "Many of our partners shared that this was among the most informative, information-packed programs they have attended all year – and we are already at work planning our second conference for 2015."
Key takeaways at the conference included:
- The confirmed importance of the rise of the mobile traveler – and the importance of gathering, analyzing and applying data to target and retarget her at key moments of traveling planning, throughout the "booking funnel."
- The incredible complexity and speed of data accumulation, and the importance of speed and accuracy in using it to shape the decision-making of travel providers.
- Behavioral and environmental factors impacting the Travel Cycle, and a traveler's responsiveness to offers.
- The rise of the "sharing economy," and its impact on the travel experience, and travel marketing.
Adara has more than 250 million monthly unique traveler profiles and more than 70 data partner relationships – including some of the most recognized names in the travel business. It is building momentum in the deployment of proprietary technology that makes data actionable to execute personalized marketing campaigns, while being privacy compliant.
Adara opened its European office based in Dublin in 2013 and has plans for expansion further into Europe, and in Asia, later this year. Its North American Partners Conference is scheduled for October, 2014 in Las Vegas.
ADARA leverages global proprietary travel data to deliver increased business performance through their innovative platform, and exceptional team. ADARA's Magellan platform transforms loyalty, search and booking data into actionable insight allowing companies to better understand, reach and engage customers. Magellan is fuelled by first-party data from over 90 global travel brands, including United, Delta, Hyatt, Marriott and Hertz. Founded in 2009, ADARA currently has 19 offices across the US, Europe, Middle East and Asia, including its headquarters in Mountain View, California.
More information about Adara can be found at www.adaraglobal.com