Barcelona, June 3rd – Royal Cliff Hotel Group, one of Asia's most award-winning hotels, announces the renewal of its partnership with ReviewPro, the leading international provider of online reputation management analytics. The brand will continue to leverage ReviewPro's market leading solution to fine-tune guest experience across its portfolio and increase profitability.

ReviewPro provides critical insight into operational and service strengths and weaknesses by aggregating hundreds of millions of online reviews and social media mentions from over 100 of the most relevant online travel agencies, review websites and social media platforms. The company helps both small and large hotel organizations to improve online reputation and profit from the social web.

RJ Friedlander, CEO and co-founder of ReviewPro, says, "We are thrilled to continue working with Royal Cliff Hotel Group to listen and react to what clients are saying online. This is one of the most guest-centric groups in the world and we are pleased that they have selected ReviewPro to leverage the social web, further increase guest satisfaction and increase occupancy and ADR." When Royal Cliff first began using ReviewPro in 2012, occupancy was at 65%. Since January 2013, it has risen to 80%, proving that results are tangible through proactive reputation management with the right tools. Royal Cliff Hotel Group has won a dazzling array of awards (over 150 to date), including Social Hotel Award for best reputation management and TripAdvisor's 2013 Travelers' choice in 6 categories including Top 24 Luxury Hotels in Asia. The brand's tag line, "The State of Exclusivity & Fascination," reflects their dedication to providing a unique guest experience.

"We view continuous learning as an important part of our business model," says Vitanart Vathanakul, the founder's son and Executive Director. "ReviewPro's suite of social media analytics and sentiment analysis really helps us to dig down into data and see the fine details of customer feedback. Their engagement and support departments also provide the assistance and education services that we need in order to fully leverage their solution. Understanding guests is Royal Cliff's No.1 priority."

About Royal Cliff Hotel Group

The multi-award winning Royal Cliff Hotels Group is conveniently located between Pattaya and Jomtien, in a 64-acre private parkland estate overlooking the stunning Gulf of Thailand.

The Royal Cliff Hotels group offers the perfect beachfront setting with traditional Thai style furnishing with a touch of modernity, extraordinary service and the ambience of absolute luxury. This eminent property is home to four 5-star hotels, each offering a sensory experience defined profoundly buy its individual styles, characters and elegance – all presented with the distinctive spirit of the State of Exclusivity and Fascination.

Royal Cliff Hotel Group includes:

  • Royal Cliff Beach Terrace – Exotic Luxury
  • Royal Cliff Beach Hotel – Casual Luxury
  • Royal Cliff Grand Hotel – Formal Luxury
  • Royal Cliff Suites & Spa – Ultimate Luxury

For more information:

Vitanart Vathanakul: [email protected],www.royalcliff.com

About Shiji ReviewPro

Shiji Group provides software solutions and services for the hospitality, food service, retail and entertainment industries, ranging from hotel management solutions, to food and beverage and retail systems, payment gateways, data management, online distribution and more. Founded in 1998 as a network solutions provider for hotels, Shiji Group today comprises 5,000 employees in 80+ subsidiaries and brands, serving over 91,000 hotels, 200,000 restaurants and 600,000 retail outlets.