ReviewPro renews collaboration with Royal Cliff Hotel Group
The award-winning hotel group in Thailand’s Pattaya will improve its already high levels of service excellence by leveraging ReviewPro’s online reputation and social analytics solution
RJ Friedlander, CEO and co-founder of ReviewPro, says, "We are thrilled to continue working with Royal Cliff Hotel Group to listen and react to what clients are saying online. This is one of the most guest-centric groups in the world and we are pleased that they have selected ReviewPro to leverage the social web, further increase guest satisfaction and increase occupancy and ADR." When Royal Cliff first began using ReviewPro in 2012, occupancy was at 65%. Since January 2013, it has risen to 80%, proving that results are tangible through proactive reputation management with the right tools. Royal Cliff Hotel Group has won a dazzling array of awards (over 150 to date), including Social Hotel Award for best reputation management and TripAdvisor's 2013 Travelers' choice in 6 categories including Top 24 Luxury Hotels in Asia. The brand's tag line, "The State of Exclusivity & Fascination," reflects their dedication to providing a unique guest experience.
"We view continuous learning as an important part of our business model," says Vitanart Vathanakul, the founder's son and Executive Director. "ReviewPro's suite of social media analytics and sentiment analysis really helps us to dig down into data and see the fine details of customer feedback. Their engagement and support departments also provide the assistance and education services that we need in order to fully leverage their solution. Understanding guests is Royal Cliff's No.1 priority."
About Royal Cliff Hotel Group
The multi-award winning Royal Cliff Hotels Group is conveniently located between Pattaya and Jomtien, in a 64-acre private parkland estate overlooking the stunning Gulf of Thailand.
The Royal Cliff Hotels group offers the perfect beachfront setting with traditional Thai style furnishing with a touch of modernity, extraordinary service and the ambience of absolute luxury. This eminent property is home to four 5-star hotels, each offering a sensory experience defined profoundly buy its individual styles, characters and elegance – all presented with the distinctive spirit of the State of Exclusivity and Fascination.
Royal Cliff Hotel Group includes:
- Royal Cliff Beach Terrace – Exotic Luxury
- Royal Cliff Beach Hotel – Casual Luxury
- Royal Cliff Grand Hotel – Formal Luxury
- Royal Cliff Suites & Spa – Ultimate Luxury
For more information:
ReviewPro is the leading provider of Guest Intelligence solutions to hotels worldwide. The company"s suite of cloud-based solutions consists of Online Reputation Management (ORM) and Guest Satisfaction Surveys (GSS), which enable clients to obtain a deeper understanding of reputation performance as well as operational/service strengths and weaknesses. They also offer Auto Case Management and the Guest Messaging Hub to help automate internal processes to ensure guest feedback is acted on quickly and efficiently. Leveraging Guest Intelligence effectively allows clients to increase guest satisfaction, rankings on review sites/OTAs and revenue.
The company offers the industry-standard Global Review Index™ (GRI), an online reputation score, which is used by thousands of hotels worldwide as a benchmark for reputation management efforts, based on review data collected from 175 OTAs and review sites in more than 45 languages. More than 30,000 hotels worldwide leverage ReviewPro"s solutions to deliver better guest experiences. For more information about ReviewPro, please visit www.reviewpro.com.