SiteMinder expands into growing Russian market via strategic partnership with Ostrovok
Ostrovok has plugged in to SiteMinder's RDX (Room Distribution Exchange) platform, enabling the thousands of hotels and partners that use the RDX globally to distribute real-time rates and availability to Ostrovok and have reservations automatically delivered to over 60 different PMS and CRS systems from the Moscow-based OTA.
Pavel Babenko, Director for International Markets at Ostrovok, said: "We wanted to partner with SiteMinder to gain direct access to the large amount of hotels that use SiteMinder's RDX platform to power their distribution. With Russia's booming tourist market, we needed a reliable integration that would allow us to maximise our volume potential. SiteMinder's RDX platform has an exceptional track record of reliability and robustness when it comes to integrating to 3rd party systems."
Russia's hotel industry is fast emerging into a vibrant and highly competitive market. More than US$43 billion was spent on travel in 2012 alone while tourist numbers are expected to increase by 20 percent by 2016. As a result of this partnership, SiteMinder's hotel clients will gain direct access to a rapidly growing and, currently, vastly untapped market.
"We are delighted that Ostrovok has chosen to build a connection with the RDX platform to support the growth its online channel is experiencing," said Dai Williams, SVP Sales, Global at SiteMinder. "This integration provides our clients and partners who use RDX with additional exposure to a market that has enormous potential."
 Cole, B. (2013), Russian travel market booming. Voice of Russia UK.
 CNN Business Travel, February 2014
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Michael Frenkel, MFC PR (for SiteMinder)
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As the leading cloud platform for hotels, SiteMinder allows hotels to attract, reach and convert guests across the globe. We serve hotels of all sizes with award-winning solutions for independents and groups alike, wherever they are in the world.
SiteMinder's products include The Channel Manager, the industry's leading online distribution platform; TheBookingButton, a wholly-branded booking engine for direct bookings via the web, mobile or social; Canvas, the intelligent website creator for independent hoteliers; Prophet, the real-time market intelligence solution that takes the guesswork out of pricing rooms; and GDS by SiteMinder, a single-point of entry to a six-figure network of travel agents and the world's major global distribution systems. With more than 27,000 hotel customers and 550 of the industry's top connectivity providers as our partners, today we have presence in more than 160 countries on six continents.
For more information, visit www.siteminder.com.