Mr. Sarbendra Sarkar, MD & CEO of Cygnett hotels(India) and Mr Raj Vakharia , Director of Franchise developement, ABF Inc.,USA. — Photo by Cygnett

Cygnett Hotels & Resorts, a young and progressive hotel management company

announced its association with Jameson Inn Inc. U.S.A in India at a Press Conference held at The Park, New Delhi on 24th April' 14. With the launch, Cygnett Hotels & Resorts envisions itself to be the leading player in the Budget and Midscale segment hotels in the country. The launch panel consisted of Mr. SarbendraSarkar - MD & CEO, Cygnett hotels; Mr. RajVakharia - Director of Franchisee Development, ABF; Mr. Sanjay Kirpal - Director (Operations), Cygnett Hotels; and Mr. Richard Graham - Regional Director & Head- Culinary Operations, Cygnett Hotels.

Speaking at the launch Mr. Sarbendra Sarkar, MD & CEO Cygnett Group said "The

coming five years would herald the era of consumer-led brand focus for hospitality industry. With International brands focusing on customizing their standards to the need of the emerging markets, it has led to the birth of GLOCALISATION that is a win-win situation for both the involved parties.With cutting edge technology, transparent operating modules, tailor made sales strategy, revenue administration, owner friendly management module and a cost effective approach towards the operation to realize a high ROI for the owner's; Cygnett advocates itself to show excellence as a "Turn- around specialist" in converting loss making projects into profitable ventures."

He further added, "Our initial focus and approach is to franchise and manage around 45

hotels pan India by end of 2020. We have a definite plan to acquire a large investment with the help of our US collaborators to create our own assets pan India and then transcend into the sub continent"

In the words of Mr. Raj Vakharia, Director - Franchisee Development, ABF, "The

Jameson name has a rich and established history in the United States being the award winning brand in 2012. Now with its association with the Cygnett hotel group, an exciting new chapter has opened up for this brand here in India. We at America's Best Franchising are pleased and proud to collaborate with Cygnett Hotel Group as they would provide corporate and travelers in India with exciting range of hotel brands to build value for their investment partners."

About Mr. Sarbendra Sarkar, MD & CEO, Cygnett Group

Sarbendra, a HM graduate, MBA, Executive Education and Professional Development Program from Cornell University, has 20 years of diversified hospitality management expertise. Having worked with leading hotel groups like IHG, ITC Hotels, Starwood Hotels, Marriott and Louvre Hotels Group, Sarbendra's experience encompasses all aspects of the Hotel Operation; From Project Development, Business Development and Brand management. Sarkar with his experience over the years has specialized himself to be a turn- around expert. Having worked within the corporate structure of leading hotel companies, he has excellent knowledge and implementation capabilities inOperations Management, Project & Site Management encompassing Strategic Planning, Resource Planning, Conceptualization of Unique Food & Beverage concepts, Budgeting and Control, Sales and Marketing strategy, Human Resource Management with specialized Training methodology and Relationship Management.

About Raj N Vakharia, Director, Jameson Inn Inc
With over

three decades of experience in Hotel Management, Raj N Vakharia, a Commerce Graduate from H.R College, Mumbai is a Certified Hotel Operator based out of Georgia. He has held various positions at some of the most prominent brands in U.S namely Ramada Inn, Microtel Inn & Suites, Executive Inn, Travelodge Suites & Inn and Quality Inn/Park Inn. With strong interpersonal communication and daily organizational abilities, Vakharia's expertise lies in reorganizing, financing, selling and marketing various hotel properties. A dedicated professional with superior organizational and problem resolution skills, he is well accustomed in dealing with people at multiple levels and has a proven track record in coordinating and executing multiple tasks; from inception to completion.

About Jameson Inn Inc
Jameson Inn, Inc. owns and operates a chain of hotels in the Southeast

United States. Its hotels offer accommodation rooms with various amenities. Jameson Inns, Inc. was formerly known as Jameson Company and changed its name to Jameson Inns, Inc. in March 1997. The company was founded in 1987 and is based in Atlanta, Georgia. It has locations in Sheffield, Alabama; Jacksonville, Florida; Augusta, Douglas, Greensboro, Hartwell, Helen, Oakwood, Perry, Riverdale, Washington, and Winder, Georgia; Arlington Heights, Illinois; Indianapolis, Indiana; Wilmington and Wilson, North Carolina; Conway, South Carolina; and Newport News, Virginia. It was accredited with the "Best Budget brand" hotel in 2012 in USA. Jameson Inns, Inc. today is a proud member of the American Best Franchising family.

About Cygnett Hotels & Resorts Pvt. Ltd

Cygnett Hotels and Resorts, a young and progressive hotel management company was born in the year 2012 in India. By joining hands with ABF Inc., a reputed hospitality establishment in USA for almost two decades, Cygnett is now all set to transcend the boundaries of India and venture out into South East Asia. The group consisting of industry veterans and passionate hoteliers is focused and determined to position itself as the most preferred choice for large scale as well as medium scale investors and developers; who are looking for expertise and unprecedented hospitality solutions to convert their dreams into reality. Visit www.cygnetthotels.com.

Sarbendra Sarkar
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Cygnett