Custom Facebook Page Design — Photo by Milestone Inc.
Milestone Internet Marketing, Inc.

The Hyatt Union Square New York has been named one of New York City's Best Hotels in 2014 by US News & World Report and has achieved the prestigious AAA 4 diamond rating. Last year it was a brand new, contemporary hotel that needed to gain visibility and brand itself in the large NYC hotel market. The hotel partnered with Milestone Internet Marketing to expand their Facebook audience and drive engagement as well as general property awareness within their weekend travel market.

To achieve this goal Milestone created a Facebook sweepstakes contest that would appeal to their target demographic of young, modern travelers. The campaign ran for one month and concluded with outstanding results: 3,258 new Facebook Fans gained (1,398% increase) and 650 unique entrants.

A key component of a successful social media campaign is to strategically spread your presence to potential fans and engage the ones you already have. A sweepstakes promotion is the perfect opportunity to do both at the same time. An indirect, but highly valuable, benefit of a sweepstakes is that it also grows your email list, enabling you to do direct marketing in the future, effectively increasing the lifetime value of each new fan.

Find out how Milestone can help boost your social media presence go to Milestone Insights to learn more.

About Milestone Inc

Milestone drives online discovery and customer acquisition with our digital presence platform and performance marketing services. Over 2,000 companies in Hospitality, Retail, Financial Services and Automotive industries use Milestone to drive online growth. Our customers include global brands in hospitality, banking, retail, automotive, including Marriott, US Bank, One Nevada Credit Union, VMWare, Nissan, Motel6, Preferred Hotels, Sun Outdoors, mid-market companies, and SMBs.

Milestone platform includes Website CMS, Schema Manager, Local listings, Reviews management, FAQ Manager, and Analytics. In addition, Milestone offers Performance Marketing Services - Content, Design, SEO, Paid Marketing, and Analytics to our clients. Annually, over 300 million visitors use websites developed on Milestone CMS, 540M consumers click on content powered by Milestone Schemas, and 3.7B consumers search for businesses powered by Milestone Local. Milestone platform is amongst the highest-rated Martech platforms with awards and recognition from Forrester, G2, Adrian Awards, US Search Awards, Search Engine Land, CMS Wire and many more organizations.

Jamie Lesperance
Sales and Marketing Specialist
408-200-6934
Milestone Inc.

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