HSMAI, Nor1 Release White Paper on Engaging the Guest, Mobile Marketing for the Hospitality Industry
leisure travelers and 35 percent of business travelers will use mobile search engines to find hotels, and subsequently, to purchase. Hotels need to find ways to reach, and engage, guests via their mobile devices – not only because it's a great opportunity to stay top of mind, but also because it can lead to additional revenues.
The White Paper, authored by well-known travel industry writer Harvey Chipkin, reviewsthe three stages of mobile marketing in the hospitality industry, key strategies for upselling with mobile, and best practices for marketers that want to incorporate mobile into their overall strategy.
The paper outlines two key takeaways for mobile marketing. First, hoteliers shouldn'tmiss the big picture. Mobile bookings are important, but they aren't the only tools in a mobile marketing toolbox. Mobile can be used for all parts of the journey, from booking through to returning home.
Second, hoteliers don't need to worry about over communicating; they need to worryabout irrelevant communications. What consumers want is timely, relevant and credible information, delivered when the guest wants and needs it. Few industries are as rich in data as the hospitality industry to be able to deliver a message at the right time for the right price to the right person.
The paper also discusses the three stages of the hotel-guest interaction.
Booking and pre-departure:
While customers may not be
En route, at check-in, and during the stay:
Post-stay: Think beyond future bookings and keep giving yourguests reasons to come back to your website. Offering discounts is not always the best option. If they had a great experience they will likely be open to returning despite the price.
"It's no longer 'if' you have a mobile strategy, it's 'what' your mobile strategy isand how you're using it to increase your revenues," said Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI. "This white paper provides some ideas for hospitality marketers on making that strategy work harder for them."
"Leveraging mobile devices to deliver real-time upsell offers and intra-stayinformation will transform the guest experience," said Jason Bryant, Nor1 founder and co-CEO. "Nor1 is pleased to collaborate with HSMAI to truly make an impact on the businesses and relationships of our hotel partners."
Visit the HSMAI Foundation Knowledge Center todownload the complete white paper.
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry"s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI Digital Marketing Strategy Conference, Adrian Awards, and Revenue Optimization Conference. Founded in 1927 and celebrating 90 years in 2017, HSMAI is a membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at http://www.hsmai.org,www.facebook.com/hsmai, www.twitter.com/hsmai, and www.youtube.com/hsmai1.
HSMAI is the leading association of sales and marketing professionals in the hospitality industry. With over 7,000 members in 35 countries, HSMAI is a global network of individuals, chapters, businesses and organizations. All industry segments are represented including hotels, resorts, airlines, cruise ships, car rental agencies, restaurants, attractions and theme parks, convention and visitors bureaus, destination management companies and reservation sales organizations.
As the regional chapter for the metropolitan area, HSMAI Greater New York serves a community of over 500 hospitality professionals who are committed to the highest standards of service and ongoing professional development.
Membership is open to anyone in hospitality sales, marketing or management as well as travel and tourism educators and service providers who support the industry. HSMAI continues to lead the industry by providing education and market research to its members.