The Upgrade Habits of Hotel Guests That Book Online
Men taking a vacation are the hotel guests most likely to accept an available upgrade, according to data compiled by upsell technology provider Nor1. When booking a room directly on a hotel’s website, Nor1 offers travelers the ability to buy a more expensive room at a discounted rate pending room availability at check-in. If the upgraded room has been reserved at full price in the time between booking and check-in, the traveler is given the standard room that they initially set out to book. Based on more than 150 million upgrade offers over the past decade, the company has noticed several habits of the travelers that show interest in and accept upgrades.