Leonardo Expands Technology Agreement with Kempinski
Leonardo Provides Kempinski with Upgraded Visual Content Management and Syndication Technology with Features to Streamline Workflows and Media Approval.
Hotels Group, today announce an expanded agreement. Kempinski has subscribed to Leonardo's VScape Digital Asset Management System for many years, syndicating media for its portfolio of five-star hotels in 31 countries to travel channels including GDS (Global Distribution System) and IDS (Internet Distribution System) networks in Leonardo's VNetwork. The enhanced agreement includes an upgraded subscription to the Enterprise level of VScape and the addition of a Workflow and Approval Engine.
manage and syndicate visual content efficiently by automating complex tasks, including:
- Bulk image uploading and automatic re-sizing and re-formatting to multiple sizes and formats according to travel website and device requirements.
- Identifying duplicate and rogue images using advanced algorithms.
- Distributing hotel property images directly to all four GDSs, Pegasus and 120+ channels as well as tens of thousands of forward distribution channels.
- Synchronizing content from multiple sources for multiple applications using XML connectivity with Kempinski's web content management system.
The Workflow and Approval Engine that Kempinski has added to their VScapesubscription unlocks additional features to bring even greater efficiency to image management processes and further ensures the consistency and integrity of the Kempinski brand image across Leonardo's VNetwork. Kempinski benefits from:
- Advanced capability to decentralize workflows by giving properties the ability to upload media through a seamless login.
- Processes to approve, reject and provide feedback on media uploaded by properties for syndication.
"Our brand is all about the luxury segment, ensuring our brand image comesacross to our audience as they search for hotels online. As we know, visual content is crucial for communicating and resonating with consumers and is highly influential on hotel selection. VScape's visual content sourcing, management and approval features make it easy for us to reach consumers with images that truly and consistently represent the Kempinski brand." says Riko van Santen, Vice President Digital Strategy, Loyalty & Distribution at Kempinski Hotels.
"Our technology has the power to greatly simplify visual content management atthe corporate level for any number of properties. By upgrading to our Enterprise version of VScape and adding the Workflow and Approval Engine, Kempinski will notice increased efficiency in their internal processes and more consistent, higher quality visual experiences for its hotels across the our extensive network of travel websites," said Leonardo's President, John McAuliffe.
About Kempinski Hotels
Created in 1897, Kempinski Hotels
Leonardo Worldwide Corporation is a technology company serving the global hospitality industry. Leonardo provides e-marketers at hotel brands, management companies, hotel properties and travel websites with technology solutions that help them better reach, engage, convert and satisfy travel shoppers.
Leonardo"s core products include Vizlly, a Digital Marketing Solution that makes it easy for hotel to drive quality traffic to their hotel website, convert more visitors, and gain incremental revenue through third-party channels; VScape® Digital Asset Management System, an enterprise-level digital asset management and distribution tool that helps hotel chains better source, manage, organize, store, and publish media assets to direct and indirect online travel channels; and MediaConnect, advanced connectivity for travel websites to access the industry"s definitive source of normalized hotel certified visual content.
For more information about Leonardo, visit leonardo.com.