Leonardo Worldwide Corporation and Europe's oldest luxury hotel group, Kempinski

Hotels Group, today announce an expanded agreement. Kempinski has subscribed to Leonardo's VScape Digital Asset Management System for many years, syndicating media for its portfolio of five-star hotels in 31 countries to travel channels including GDS (Global Distribution System) and IDS (Internet Distribution System) networks in Leonardo's VNetwork. The enhanced agreement includes an upgraded subscription to the Enterprise level of VScape and the addition of a Workflow and Approval Engine.

Kempinski will utilize their expanded version of VScape as a central repository to store,

manage and syndicate visual content efficiently by automating complex tasks, including:
  • Bulk image uploading and automatic re-sizing and re-formatting to multiple sizes and formats according to travel website and device requirements.
  • Identifying duplicate and rogue images using advanced algorithms.
  • Distributing hotel property images directly to all four GDSs, Pegasus and 120+ channels as well as tens of thousands of forward distribution channels.
  • Synchronizing content from multiple sources for multiple applications using XML connectivity with Kempinski's web content management system.

The Workflow and Approval Engine that Kempinski has added to their VScape

subscription unlocks additional features to bring even greater efficiency to image management processes and further ensures the consistency and integrity of the Kempinski brand image across Leonardo's VNetwork. Kempinski benefits from:
  • Advanced capability to decentralize workflows by giving properties the ability to upload media through a seamless login.
  • Processes to approve, reject and provide feedback on media uploaded by properties for syndication.

Learn more

about the features and benefits of VScape.

"Our brand is all about the luxury segment, ensuring our brand image comes

across to our audience as they search for hotels online. As we know, visual content is crucial for communicating and resonating with consumers and is highly influential on hotel selection. VScape's visual content sourcing, management and approval features make it easy for us to reach consumers with images that truly and consistently represent the Kempinski brand." says Riko van Santen, Vice President Digital Strategy, Loyalty & Distribution at Kempinski Hotels.

"Our technology has the power to greatly simplify visual content management at

the corporate level for any number of properties. By upgrading to our Enterprise version of VScape and adding the Workflow and Approval Engine, Kempinski will notice increased efficiency in their internal processes and more consistent, higher quality visual experiences for its hotels across the our extensive network of travel websites," said Leonardo's President, John McAuliffe.

About Kempinski Hotels
Created in 1897, Kempinski Hotels

is Europe's oldest luxury hotel group. Kempinski's rich heritage of impeccable personal service and superb hospitality is complemented by the exclusivity and individuality of its properties. Kempinski now manages a portfolio of 74 five-star hotels in 32 countries and continues to add new properties in Europe, the Middle East, Africa and Asia. Each one reflects the strength and success of the Kempinski brand without losing sight of its heritage. The portfolio comprises historic landmark properties, award-winning urban lifestyle hotels, outstanding resorts, and prestigious residences. Each one is imbued with the quality guests have come to expect from Kempinski while embracing the cultural traditions of its location. Kempinski is a founding member of the Global Hotel Alliance (GHA), the world's largest alliance of independent hotel brands, which is celebrating its tenth anniversary in 2014. www.kempinski.com/press • www.globalhotelalliance.com

About Leonardo

Leonardo Worldwide Corporation is a technology company serving the global hospitality industry. Leonardo provides e-marketers at hotel brands, management companies, hotel properties and travel websites with technology solutions that help them better reach, engage, convert and satisfy travel shoppers.

Leonardo's core products include Vizlly, a Digital Marketing Solution that makes it easy for hotel to drive quality traffic to their hotel website, convert more visitors, and gain incremental revenue through third-party channels; VScape® Digital Asset Management System, an enterprise-level digital asset management and distribution tool that helps hotel chains better source, manage, organize, store, and publish media assets to direct and indirect online travel channels; and MediaConnect, advanced connectivity for travel websites to access the industry's definitive source of normalized hotel certified visual content.

For more information about Leonardo, visit leonardo.com.