BLLA (Boutique & Lifestyle Lodging Association) 2nd Annual Boutique Hotel Investment Conference SOLD OUT

Los Angeles, CA, April 29, 2014 – BLLA announces its' Boutique Hotel Investment Conference is SOLD OUT. The interest in the boutique lifestyle sector of hospitality is the highest it's ever been in the history of this sexy sector of the hotel industry.

From Hilton’s recent announcement of its new lifestyle brand as well as a boutique affiliation, Curio, similar to Marriott’s Autograph Collection, to the dozens of new independent brands such as 21C Museum Hotels, CitizenM and Nobu Hotels, it is apparent that specialist hoteliers are turning the experiential guest experience on its heel to the benefit of travelers worldwide.

The BLLA brings them all together at the Boutique Hotel Investment Conference opening this week in New York City. Included is a debate in the form of a panel discussion including 4 small brands and 1 large brand, Starwood and its boutique/lifestyle brands W, Luxury Collection, Element and Aloft. Obviously this discussion is heavily weighted with independent brand speakers who will tout the benefits they experience on their own against Starwood's programs for independents.

This conference, organized and powered by BLLA, was established to focus squarely on the capital investment and financing side of the boutique lifestyle hotel sector. The program includes a keynote from industry icon Horst Schulte, who defined the luxury hotel experience through his long tenure as President of the Ritz Carlton Hotel Company (now CEO of Capella Hotels) and on-stage interviews with Ian Schrager, the godfather of boutique and CEO of the Ian Schrager Company as well as Eric Danziger, the newly named CEO of lifestyle brand, Hampshire Hotels and past CEO of the Wyndham Hotel Company.

This conference is known for its intimacy allowing attendees to get up close with these industry executives. It is a micro-targeted version of other hotel investment conferences and everyone who attends is there for a very specific reason. It is small enough giving attendees the ability to meet almost everyone there. The venue and program is extremely focused, targeted and easy to navigate.

The Conference includes an array of gourmet food, comfortable movie-style seating with large screen viewing of a multitude of audio visual presentations, ending with a luxurious networking cocktail reception. Attendees will also be able to view the attendee list and connect socially via the new BLLA Conference App as well as review the panel discussions after the conference when a password and link are distributed to view the videos.

BLLA's new conference website, bllaevents.com, has information on the New York conference as well as upcoming conferences and select global conferences in the boutique and lifestyle luxury space.

DIAMOND Sponsors include: Real Hospitality Group, The New York Institute of Technology – School of Hospitality Management, JF Capital Advisors, Richard Sandoval Restaurants, CohnReznick, Greenberg Traurig & Vizergy.

About The Boutique & Lifestyle Lodging Association (BLLA)

The Boutique & Lifestyle Lodging Association (BLLA) is the first and only alliance association dedicated to uniting the world's independent boutique and lifestyle hotels and small brands. This organization was created to be the unifying voice of this distinctive subset within the hospitality industry. BLLA's goal is to unite the world's collection of independent boutique & lifestyle properties and the suppliers that sustain them, offering them the opportunity to successfully compete on a level playing field with major hotel companies, as well as market themselves to meet the ever-increasing demand from discerning boutique-seeking clients. For more information or to become a member visit blla.org.

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Frances Kiradjian
Founder & CEO
+1 818 264 4810
BLLA

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