Starwood Hotels & Resorts Designs a New Look for Tech-Savvy Travelers with the SPG App for Google Glass
First-Ever Google Glass App for Hospitality Empowers Guests to Explore and Book at any of Starwood’s nearly 1,200 Hotels around the World
"Travelers are more tech-savvy than ever before, and wearable technology is the newest platform that provides information in an easy to access way to support the needs of our guests and enhance their travel experience," said Chris Holdren, SVP SPG and Digital for Starwood Hotels & Resorts. "Our goal is to explore these new technologies and learn from our guests' interactions with them so we can continue to deliver the best experiences at every point in their journey – from when our guests are dreaming about their next destination to when they walk in our front door and beyond."
The SPG app for Google Glass was designed and built entirely by Starwood's internal team of tech experts with the goal of delivering a seamless experience for its guests. The app is designed to assist travelers in each stage of their journey - from imaginative destination exploration to practical logistics planning before, during, and after a visit - all within a quick, easy, and streamlined format valued by on-the-go users of wearable technology. The SPG app for Google Glass is the only Glass app currently available that enables booking a stay at any of Starwood's hotels around the world.
The personalized interface of the SPG app for Google Glass is ideal for any Glass Explorer, whether the guest is searching for upcoming business trips or a long summer vacation. The app provides users with critical account information, including number of Starpoints and upcoming and past stays to help travelers make the most of their SPG membership.
SPG app for Google Glass Highlights:
- Built for Glass: The SPG app for Google Glass takes advantage of Glass's unique features, including voice command search and geo location, and is one of the first apps built on the new Glass Developer Kit.
- Search & Book: Members can voice search Starwood's nearly 1,200 global hotels and resorts by destination, airport code or checking what's nearby.
- Explore Hotels: Members can call or get turn-by-turn directions to any hotel and can also explore and share photos of the hotel amenities, rooms, local area, and more.
- Your SPG: Members can access up-to-date account information including Starpoint balance and upcoming stay details.
- State Aware: Like the SPG smartphone and iPad apps, the SPG app for Google Glass uses state aware technology to display upcoming stays, recognize arrival at a Starwood property, and customize the user experience accordingly.
"Being the first in the hospitality industry to introduce an app for Google Glass illustrates our larger strategy to be the industry-leading digital innovator," said Clay Cowan, VP Global Digital for Starwood Hotels & Resorts. "Starwood's agility and scope has established our brands as early tech adopters, and we plan to maintain our lead with our innovative work in the digital space."
The release of the SPG app for Google Glass beta product allows the Google Explorer network to give direct feedback to Starwood's design and development teams, providing deeper insight into how different channels are used and what makes them meaningful to users. This insight, coupled with the in-house tech talent, will allow Starwood to continue enhancing the SPG app for Google Glass and develop other wearable technology products that best respond to the desires of the SPG community and further cement Starwood's reputation as a leader in digital innovation.
The SPG app for Google Glass is now available to Google Glass Explorers. More information on the SPG app for Google Glass can be found at www.spg.com/glass.
Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with more than 1,300 properties in some 100 countries and approximately 188,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences under the renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®,Tribute Portfolio™, Four Points® by Sheraton, Aloft®, and Element®, along with an expanded partnership withDesign Hotels™. The company also boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG®). Visit www.starwoodhotels.com for more information and stay connected @starwoodbuzz on Twitterand Instagram and facebook.com/Starwood.
Starwood Hotels &