Vizergy is a certified Google Partner... What does that mean for our clients?

By: Maria Perret-Gentil, MBA, Senior Paid Search Analyst

So what does it mean when we say that Vizergy is a certified Google Partner? Holding

the Google Partners badge means that Google trusts Vizergy to provide high quality digital marketing services. As a certified Google Partner, Vizergy benefits from early participation in Google AdWords betas, unique market insights and personalized assistance from a Google AdWords Strategist.

On April 28, Vizergy received its first day-long visit from a Google AdWords Strategist,

who led various trainings for the paid search (or pay-per- click [PPC]) team, the design team, and the client services & sales groups. Additionally, the PPC department gets direct support from the AdWords Strategist on a biweekly basis. Each person on the PPC team receives detailed, client-specific reports directly from the AdWords Strategist. These reports are then used to identify opportunities to improve account performance based on each client's goals.

How did Vizergy become a Google Partner?

To become a certified Google Partner, every member of the PPC team has studied for

and completed a series of Google AdWords exams that test their Google AdWords knowledge and challenge them to always stay ahead. These certification exams expire once a year, so we are always studying, learning and being challenged. The second our PPC team members renew their AdWords certification, they begin studying for the next exam.

In addition to these exams, to become a Google Partner and retain the partnership

status and badge, the PPC team is always up-to-date with Google's best practices. To achieve this, our team is constantly researching new tactics and innovative strategies by watching the latest Google webinars, receiving personalized training directly from Google and reading numerous news articles, case studies and publications about the challenging world of PPC advertising.

How does this help your property?

In short, being a certified Google Partner confirms that our analysts are the best-of-the-

best. Google sets the standard across all online search engines for natural and paid search optimization. Being a certified partner provides our hotel and resort clients with proof that we follow the highest standards provided by Google, and that they have made a wise investment in Vizergy's paid search services - an investment that ultimately results in the highest return in the industry.

For more on PPC, read our article "Does my hotel website even need to run PPC? In short, yes."

If you have questions about your property's online marketing or would like to

discuss how to optimize your efforts, feel free to reach the Vizergy team
at 1.800.201.1949 or
[email protected].

Kristen M. Poillon
Director of Corporate Marketing
(904) 389-1130 x 171

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