Accor accelerates its digital transformation with Web 2.0 internal communication platform
The world’s leading hotel operator in 92 countries gives its employees access to the Cloud
systems by launching a Web 2.0 internal communication platform that combines a new generation intranet site - AccorLive, and a corporate social network - AccorLounge, for its 170,000 employees worldwide.
major internal cultural evolution to also support its employees. It aims to create greater worldwide exchange amongst its staff using levers like targeted and constant information streams, the sharing of ideas and good practices, the storage of multimedia content, the creation of collaborative communities and multi-channel consultation all accessed by using a professional or personal device.
Virginie Sido, SVP Accor Corporate Brand, CSR & Internal Communications, comments: "Thiscollaborative and user-tailored system is particularly remarkable because of its international scope and operational footprint. In the head offices and hotels, whether they are owned, leased or franchised, general managers, housekeepers, receptionists or head chefs can access these new solutions from any computer whether work or personal, a tablet or a mobile phone. Our goal is to allow as many people as possible to exchange in order to foster efficiency, dialogue and creativity."
With close to 60% of its employees aged under 35, Accor has a growing share ofhyper-connected, Generation Y employees in its workforce. This population seeks greater managerial proximity and more instantaneous communication in the workplace. With these new collaborative on- line spaces, Accor aims to give its teams, 90% of whom have direct contact with customers, the means with which to share their know-how and customer relations experience with the ultimate objective of improving the performance of its hotels and the quality of its customer service.
Laurent Idrac, Accor's Chief Information Officer, comments, "This new solution, developed withMicrosoft and Orange Business Services, is based on new hybrid architecture that incorporates AccorLive, the intranet portal hosted by Accor on SharePoint2013, and AccorLounge, the integrated social network hosted in the Cloud, with Sharepoint online and Office365. There are many advantages to this system. Thanks to the Cloud, employees are able to connect from any type of professional or personal device, to benefit from a large-scale and secured sharing and file storage space and permanently evolving features."
The platform is two-tiered:
- A news portal with all the Group's latest international corporate, brand and professional news updated daily and which users can "like", comment or share.
- The Accor Apps space which allows users to display the apps they use every day on their main page (booking tools, photo library, leave application, training catalogue, etc…)
- Direct access to the brand, profession and country intranets
associated with the visitor's profile.
AccorLounge is AccorLive's integrated social network and is open to all employeesworking for Accor brands as well as Accor's franchise and owner partners. From now on, employees that are located in the 3,600 hotels of the group can easily interact beyond geographical and hierarchical frontiers.
In this collaborative space – which just one month after it was rolled out in the head offices already,boasts 190 communities and over 3,000 members - employees are now able to:
- Create a community that can be either public (open to all) or private (selective membership) so they can exchange professional or paraprofessional themes, comment on content and develop their network of contacts. For example, head chefs, who tend not to be very mobile and rarely have contact with fellow head chefs, will be able to create their own community to share good practices and highlight their expertise (cooking times, original recipes or innovative products, etc.).
- Store or share content: all social network users are entitled to 25 GB of free online storage space for professional files (documents, videos, images).
To support the rolling-out of the platform, the Group has created with Cegos (a worldwideleader in training and development) an innovative E-learning course translated in 7 different languages in order to help the employees discover the news devices and functionalities.
Accor, the world's leading hotel operator, offers its guests and partners the dual expertise of a hoteloperator and brand franchisor (HotelServices) and a hotel owner and investor (HotelInvest) with the objective of ensuring lasting growth and harmonious development for the benefit of the greater number.
With around 3,600 hotels and 460,000 rooms, Accor welcomes business and leisure travelers in 92countries across all hotel segments: luxury-upscale with Sofitel, Pullman, MGallery, and Grand Mercure, midscale with Novotel, Suite Novotel, Mercure and Adagio and economy with ibis, ibis Styles, ibis budget
and hotelF1. The Group boasts a powerful digital ecosystem, notably its booking portal accorhotels.com, its brand websites and its loyalty program Le Club Accorhotels.
As the world's top hospitality school, Accor is committed to developing the talents of its 170,000employees in Accor brand hotels. They are the daily ambassadors of the culture of service and innovation that has driven the Group for over 45 years.
AccorHotels is a world-leading travel & lifestyle group and digital innovator offering unique experiences in more than 4,000 hotels, resorts and residences, as well as in over 2,500 of the finest private homes around the globe. Benefiting from dual expertise as an investor and operator through its HotelServices and HotelInvest divisions, AccorHotels operates in 95 countries.
Its portfolio comprises internationally acclaimed luxury brands including Raffles, Fairmont, Sofitel Legend, SO Sofitel, Sofitel, onefinestay, MGallery by Sofitel, Pullman and Swissôtel; as well as the popular midscale and boutique brands of Novotel, Mercure, Mama Shelter and Adagio; the in-demand economy brands including ibis, ibis Styles, ibis budget and the regional brands Grand Mercure, The Sebel and hotelF1. With an unmatched collection of brands and a rich history spanning close to five decades, AccorHotels, along with its global team of more than 240,000 dedicated women and men, has a purposeful and heartfelt mission: to make every guest Feel Welcome. Guests enjoy access to one of the world's most rewarding hotel loyalty programs – Le Club AccorHotels.
AccorHotels is active in its local communities and committed to sustainable development and solidarity through PLANET 21, a comprehensive program that brings together employees, guests and partners to drive sustainable growth.
Accor SA is publicly listed with shares trading on the Euronext Paris exchange (ISIN code: FR0000120404) and the OTC marketplace (Code: ACRFY) in the United States.