Rise of the Two-In-One Hotel | CNN
When Marriott opened its new 68-story hotel overlooking Central Park in New York City back in January, it became the tallest hotel in North America.
But its impressive stature wasn't the only thing distinguishing the hotel, it also became one of the growing number of dual-branded hotels cropping up in cities across the globe.
A dual-branded hotel – or "two-pack" as it's called in the industry – is a property that contains two different hotel brands from within the same hotel family in a singular location. At the aforementioned Marriott in Midtown Manhattan, for example, guests can stay at either the Courtyard hotel occupying floors 6 through 33, or at the Residence Inn found on floors 37 through 65.
"Either brand could have done fine on its own here," said Marriott's CEO Arne Sorenson at the hotel's ribbon cutting, "but this gives us the opportunity to tap into two distinct types of customer feeds."
