India’s Largest OTA MakeMyTrip and TrustYou Announce Strategic Partnership
The use of TrustYou’s verified Meta-Reviews™ helps travelers to select the best hotel and enables MakeMyTrip to increase conversion, user retention and reduce bounce rates
TrustYou's Meta-Reviews™ API allows partners' access to an analysis of all verified hotel reviews from across the web. For the first time, travelers can read comprehensive review summaries available in 27 languages. The verified review data encompasses among others an overall TrustScore, a drill down of what specific travelers (i.e. families, business travelers, couples etc) liked or disliked,, to ratings for specific details of the stay (i.e., 81% of reviewers found the staff to be very friendly).
"After an extensive testing period with TrustYou that was extremely positive, we are now very excited to fully implement TrustYou's verified review summary and TrustScores within our sites makemytrip.com, hoteltravel.com and easytobook.com, says Mohit Gupta, Chief Business Officer. "We expect to positively influence the overall booking experience for our users and ultimately drive more revenues".
For additional information about TrustYou and the Meta-Reviews™, please contact Margaret Ady at firstname.lastname@example.org.
TrustYou's mission is to positively influence travelers' decisions. We understand the untold challenges everyone faces in their quest to make good choices, especially when it comes to leveraging lots of opinions. Digesting these opinions, however, is now beyond any one person's capacity. TrustYou searches, analyzes and distills hundreds of millions of opinions scattered across a vast, fragmented market.
TrustYou's products are extensively used by suppliers – hotels, accommodations, restaurants – for an array of reputation management purposes and by intermediaries – OTAs, meta-search, destination marketers – to help travelers purchase wisely. TrustYou improves travelers" search-shop-buy experiences by providing intermediaries with structured data like Meta-Reviews (easy to digest, independent summaries of all verified reviews across the web). TrustYou enables hotels and destinations to provide travelers with better services and enhanced offerings by monitoring, surveying and acting on trusted feedback of their guests. Hotels, intermediaries and destinations leverage our independent platform to enhance their relationships with customers.
TrustYou enables travelers with the most important thing: better travel experiences. And our passion to improve travel, tourism and hospitality experiences strengthens by the day. Finally, everyone can find meaning in the millions. Smarter travelers. Better experiences. TrustYou.To learn more, visit www.trustyou.com.
About MakeMyTrip Limited
MakeMyTrip Limited is the parent company of MakeMyTrip (India) Private Limited, India's largest online travel company, MakeMyTrip Inc. (USA), MakeMyTrip FZ LLC (UAE), Luxury Tours & Travel Pte Ltd (Singapore), Luxury Tours (Malaysia) Sdn Bhd, the Hotel Travel Group (Thailand), the ITC Group (Thailand) and the Easytobook Group (Netherlands). The Company's services and products include air tickets, customized holiday packages, hotel bookings, railway tickets, bus tickets, car hire and facilitating access to travel insurance. Through its primary websites www.makemytrip.com, www.hoteltravel.com and www.easytobook.com, and other technology-enhanced platforms, the Company provides access to all major domestic full-service and low-cost airlines operating to and from India, all major airlines operating to and from India, over 11,400 hotels and guesthouses in India, more than 170,200 hotels outside India, Indian Railways and several major Indian bus operators.
Senior Marketing Manager
Phone: +49 89 55 27 35-116