The MELIÃ Bali Hotel Turns to IDeaS to Enhance Revenue in a Competitive Market
IDeaS Revenue Management System (RMS) will significantly strengthen hotel’s forecasting and pricing strategies.
"As a leading hotel brand in Indonesia, MELIÃ Bali is constantly looking to innovate to ensure we are operating at our best. With significantly more hotel rooms predicted to come onto the market in Bali over the coming years, our hotel recognised that we needed to put more resources into being able to attract the right guests for the right price," said Wisnu Wardana, Director Of Revenue Management, MELIÃ Bali. "We choose to work with IDeaS given their strong understanding and ongoing commitment to the hotel sector in Bali. IDeaS RMS will support our hotel's ability to grow revenues in a competitive market by offering greater forecasting insights and assisting with critical revenue generating decisions."
The application of IDeaS RMS into the MELIÃ Bali delivers to management a clear insight into their property's booking patterns - ensuring occupancy and revenue are maximised now and in the future.
"As the local hotel market grows and local competition increases in Indonesia and Bali specifically, it is vital that local hoteliers are able to accurately predict hotel occupancy patterns and have the right systems in place to optimise revenue," said Philip Stanley, regional director of sales for IDeaS. "In working with the MELIÃ Bali, IDeaS will provide the very best revenue management and pricing solutions to the hotel, enabling management to intelligently predict demand and more accurately price its room-inventory and ancillary services, adding to overall hotel profitability."
Located on the shores of Nusa Dua, Bali's prestigious resort enclave, the locally owned MELIÃ Bali is not just a beachfront resort, but rather a unique sanctuary of exotic beauty and comfort for those who seek a dream vacation. One of the grandest and oldest properties in Bali, MELIÃ Bali has 494 rooms and the entire property occupies 10.7 hectares of lush tropical gardens with an enormous lagoon swimming pool winding throughout the grounds.
Haberman for IDeaS
Phone: +1 612 436 5543
With more than one million rooms priced daily on its advanced systems, IDeaS Revenue Solutions leads the industry with the latest revenue management software solutions and advisory services. Powered by SAS® and more than 27 years of experience, IDeaS proudly supports more than 8,700 clients in 106 countries and is relentless about providing hoteliers more insightful ways to manage the data behind hotel pricing.
IDeaS empowers its clients to build and maintain revenue management cultures—from single entities to world-renowned estates—by focusing on a simple promise: Driving Better Revenue.
IDeaS has the knowledge, expertise and maturity to build upon proven revenue management principles with next-generation analytics for more user-friendly, insightful and profitable revenue opportunities—not just for rooms, but across the entire hotel enterprise.
For more information, visit www.ideas.com.