Introducing VieVage: Auberge Resorts to debut new hospitality brand in Napa Valley
"Travelers today are seeking an experience that is creatively designed yet simple; relaxing yet social; regional yet timeless," said Craig Reid, Chief Executive Officer, Auberge Resorts. "With VieVage, we will build on the successes of Auberge Resorts' other unique hotels, resorts and residences to offer a product that is fresh and appealing for a broad variety of guests and a hospitality model that works in a variety of settings. It will be adaptable to resort and urban locations and residences, and it will complement our current hotels in select markets. We're delighted to introduce both a new brand and a new chapter for Auberge Resorts."
VieVage Napa Valley will be developed on 95 acres of the 712-acre Stanly Ranch, a historic and beloved piece of the California wine country. Bordered by vineyards, rolling hills and views of the Mayacamas Mountains, the resort will be characterized by contemporary cottage-style accommodations and an activated central "commons" featuring a casual restaurant and bar, a bakery, winery and outdoor gathering spaces that bring guests together around fire pits, barbeques, bocce and outdoor concerts. Clustered guest rooms will accommodate families and groups with private communal space, vineyards, gardens and bicycle and walking paths.
Shaped by its Napa Valley setting, the resort will have an overarching agricultural theme expressed through gardens and orchards, contemporary architecture inspired by the valley's early farmstead buildings, environmentally minded infrastructure and engaging programs that invite guest participation in the cultivation and celebration of food and wine. An on-site winery will make the most of the Carneros district's moderate climate and cool breezes that contribute to the regions acclaimed Pinot Noir and Chardonnay varietals.
"I am excited by this new concept and what it will bring not only to Napa Valley, but also to the hotel industry," said Mark Harmon, Founder and Managing Partner, Auberge Resorts. "VieVage will bring together the best of what we do with a beautiful simplicity and understated luxury. This concept will be social, fun, approachable, and it will celebrate the romance of connecting with family and friends. We have brought together an amazing team of partners to help us realize our vision. We look forward to introducing Auberge hospitality to a new generation of guests."
The project is expected to break ground in early 2015 open in 2017.
About Stanly Ranch Resort Napa, LLC
The Stanly Ranch development team is a joint venture of prominent real estate developers, each
with a track record of prestigious hotel, residential, and commercial projects in the Western
United States. The group is led by the Colorado-based team of Jeff Selby and Randy Nichols.
Selby, who has spearheaded the acquisition and entitlement process of Stanly Ranch for more
than seven years, co-developed the Four Seasons Hotel and Private Residences and Hotel Teatro
in Denver with business partner Michael Brenneman. Some of The Nichols Partnership's notable
projects include the award-winning Clayton Lane and Janus Capital Group World Headquarters,
as well as the SPIRE and Galvanize located in Denver, Colo. www.nicholspartnership.com
About Auberge Resorts Collection
Auberge Resorts Collection owns and operates a portfolio of exceptional hotels, resorts, residences and private clubs under two distinct brands: Auberge Hotels and Resorts, timeless luxury properties acclaimed for their intimate, understated elegance, and VieVage Hotels and Resorts, a new lifestyle brand that brings together contemporary themes of design, community and wellness in a fresh, active and social environment. While Auberge nurtures the individuality of each property, all share a crafted approach to luxury that is expressed through captivating design, exceptional cuisine and spas, and gracious yet unobtrusive service. Properties in the Auberge Resorts Collection include: Auberge du Soleil and Calistoga Ranch, Napa Valley, Calif.; Esperanza, Cabo San Lucas, Mexico; Hotel Jerome, Aspen, Colo.; Malliouhana, Anguilla; Nanuku, Fiji; The Auberge Residences at Element 52, Telluride, Colo.; Pronghorn Resort, Bend, Ore.; VieVage, Napa Valley; VieVage, Los Cabos; and Auberge Beach Residences and Spa Fort Lauderdale, with several others in development. For more information about Auberge Resorts Collection, please visit http://www.aubergeresorts.com/. Follow Auberge Resorts Collection on Facebook at facebook.com/AubergeResorts and on Twitter at @AubergeResorts.