Expotel’s Ranson: 2014 Still “Looking Good” - Believes 2013 Set a Trend, Not a Spike
Ranson based his comments recently after a review of Expotel business on the books now for future months in 2014, which indicates sustained increases over the same period in 2013 and the first third of 2014.
The reasons are essentially two-fold, Ranson explained.
"Pacing is at a much greater level over the last two years. In previous years, we saw very tight booking windows, whereas now it is extending, and pacing is showing us this reality. This is reflected in our future group and transient business currently on the books for the third and fourth quarters, which are trending above budget and previous year numbers.
"Second, our Expotel selling model emphasizes cross-selling form market to-market with clients who've developed a trust and relationship with us. We place a big emphasis on relationship marketing and sales, and it's been very rewarding."
Ranson aid his company's strongest performing assets are Hampton Inn/Metairie, LA (outside New Orleans), Sheraton/ Phoenix North and Embassy Suites/Schaumburg (IL.)
In tourism heavy markets like New Orleans, where Expotel operates seven properties, Ranson said soft summer months present special challenges. "In those cases, we do a lot of consumer directed marketing programs for loyal guests with customized packaging experiences," he explained.
Looking ahead for the rest of 2014? Ranson is optimistic:"We see limited to no new inventory in our current markets to impact existing demand levels," he explained.
"Also, as long as we keep matching the right business mix on the right days in the right rooms, we'll get the best yields to take advantage of the demands at the right time."
About Expotel Hospitality Services
Since 2001 Expotel Hospitality has been working with owners and hotels to improve sales and marketing, human resource assistance, revenue management, e-commerce, operational systems, food and beverage, asset enhancement, accounting and purchasing. Expotel Hospitality is a leader among hotel companies based on overall performance related to Profitability, STR Index Results and Guest Satisfaction.