Trust International Pinpoints Anywhere Booking, integrated Channel Management, Metasearch Campaigns as Key Trends at Hotelier Conference
an eye-popping glimpse of the future that ranged from improved operational CRS technologies to augmented reality sightseeing tours and navigation, the coming trends through the eyes of Google, and leveraging Big Data for comprehensive CRM that seems almost as if you can read customers' minds.
gathered from across the globe in Amsterdam in late May, Trust's fourfold event featured international experts identifying and discussing the biggest trends impacting hotel bookings, explored in-depth some of the most avant garde innovations on the horizon for the industry, unveiled the newest technologies and systems Trust has developed for hoteliers and interactively gathered hotelier input for the next wave of products and services still in development.
Highlights of the conference included:
- Fascinating insights by Dr. Thomas Alt of Metaio into augmented reality showing applications in the travel and tourism space, such as city or mall navigation, virtual information on points of interest, translation, location-based content for sightseeing, restaurants, public transportation, events and more.
- Industry expert Peter O´Connor from Essec Business School sharing his perceptions of current travel and technology trends and highlighting key concepts to contemplate regarding the future of distribution, including how to handle customers' ubiquitous and instant access to information; changing customer needs; managing online search positioning and customer conversion; leveraging mobile and metasearch, as well as strategies for capitalizing on the info sources consumers trust most.
- A sneak preview of Trust|Corporate, the internet booking engine (IBE) that allows hotel groups to manage their corporate or wholesale reservations locally which is currently being piloted with two hotel groups
- New features in the works for Trust's yourVoyager CRS, Trust|GuestBooker, Trust|Channels (an integrated channel manager) and new services to easily manage metasearch campaigns.
"Trust's customer conference is always a phenomenal information gathering andnetworking event for us, and this was one of the best ever," said Sebastián Lora, Partners Program and Key Accounts Manager at Iberostar Hotels and Resorts.
"This was our first Trust conference since joining Trust in 2014 and it was quiteimpressive," stated Alan Gonzalez, Director, Distribution & e-Commerce, Warwick International Hotels. "The information shared by Trust and other innovators, plus the opportunity to have in-depth discussions on where the industry is heading and how all the new technology plays into it is invaluable and gives us an incredible competitive advantage. Unlike other conferences where thousands of our competitors get the same info, as special guests of Trust, a very select group of us are privy to it. We are already using the insights and networking contacts from the conference to our advantage."
A key part of the conference for both clients and Trust is the discussion forum whereclients and Trust representatives share their thoughts on the products and services needed to meet the changing customer environment and anticipate the trends as they unfold. The information gathered in these sessions is critical in shaping Trust's products and services for the future.
"Our customer conference is always the launch pad for many innovative strategies,partnerships and technologies," said Richard Wiegmann, Managing Director of Trust International. "We really value the time spent with our clients, partners and industry experts discussing trends and technologies, as it has always sparked ideas for a new partnership or concept that takes on a life of its own."
Wiegmann noted, "The conference is our way of giving customers an additional insideedge by taking their input to create the next generation of products tailored to enable them to take advantage of emerging trends and meet their guests' needs."
Visit us at HITEC, Los Angeles – Trust International & Innlink booth#1326
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Trust International is one of the world"s leading CRS providers and international hospitality partners. Trust"s services and supporting technologies help hotel chains and hospitality groups support their sales and marketing activities with the latest distribution solutions. The range of services includes CRS solutions and CRO software, connectivity to all GDS and OTA channels, Internet booking engines and third party integration to PMS, RMS and CMS systems. Trust International offers the full range of CRS-related products such as content management, business intelligence and commission payment services.
Via Trust"s own communication centers located in North America, Europe and The FarEast customers in 47 countries are served with private label telephone reservation, concierge and telemarketing services.
Established in 1989 Trust International is renowned for its highly reliable reservationplatform, continuous investment in systems and delivery of superior customer value.