New webinars at the ITB Academy this summer
Experts have the latest on LGBT, online reviews and luxury hotels for tourism managers – participation in online seminars is free
Online customer reviews are another frequently debated topic. At a webinar on 25 June at 12 noon (CEST) Prof. Dr. Roland Conrady, the science head of the ITB Convention, will be presenting an empirical survey carried out by Universität Worms which was specifically commissioned by ITB Berlin. The topic heading is 'Customer reviews: Reliable for distribution and marketing strategies in the hospitality industry?'. Conrady will be showing how German customers make use of reviews, the response of hotel owners at holiday destinations, and will have information on the market rankings of major portals. The webinar will be held in English.
On 16 July at 11 a.m. (CEST) the topic for discussion will be how customers' demands are changing with regard to luxury hotels. At this event, held in English, Maria Pütz-Willems, editor-in-chief of hospitalityInside.com, and Claudia Roth, coach and advisor on luxury brands, will be debating 'The luxury customer journey…a revolution or back to hospitality roots?". Together with the participants they will be discussing the five most important stages of the customer journey made by travellers today.
Those wishing to taking part can register online for the ITB Academy webinars at http://www.itb-berlin.de/en/AboutITBBerlin/ITBAcademy/Webinars/. No charges will be made.
Phone: + 4930 3038-2275
About ITB Berlin and the ITB Berlin Convention
ITB Berlin 2018 will take place from Wednesday to Sunday, 7 to 11 March. From Wednesday to Friday ITB Berlin is open to trade visitors only. ITB Berlin is the World"s Leading Travel Trade Show. In 2017 a total of 10,000 companies and organisations from 184 countries exhibited their products and services to around 169,000 visitors, who included 109,000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 7 to Saturday, 10 March 2018. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. More details are available at www.itb-berlin.com, www.itb-convention.com and at ITB Social Media Newsroom.
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