Revinate On-Site Surveys, a Modern Guest Feedback Solution — Photo by Revinate

Collecting guest feedback is a critical aspect of effectively managing hotel operations. Many hoteliers still rely on comment cards, which are problematic in many ways: They are hard to read and aggregate, take time and effort to complete, and are often collected after a guest has checked out, when it's too late to recover from a negative experience.

Revinate's On-Site Surveys revolutionizes the feedback collection process. With an engaging iPad experience, guests can provide critical feedback, in thirty seconds or less, about their experiences at the hotel. And because it happens during their visit while they are on site and experiencing the property, the responses are often more candid and relevant.

Hoteliers can collect targeted customer feedback throughout the property with customized surveys for the lobby and check-in areas, the restaurant, spa, pool area meeting space, and more. Hoteliers can then turn happy guests into promoters by automatically emailing them and encouraging them to write a review on sites such as Yelp and TripAdvisor.

To ensure hotels can quickly take action, staff members receive alerts when responses are collected so they can resolve guest issues in real time. Likewise, management can log in to review aggregated reporting to make critical operational decisions.

On-Site Surveys is fully integrated into the Revinate platform, which includes a full suite of guest feedback solutions across the guest lifecycle, including Online Reputation Management, Post-Stay Surveys and On-Site Surveys. Customers benefit from a 360-degree view of all guest feedback.

On-Site Surveys software can be easily downloaded to a hotel's existing iPad. A hardware package with an iPad, secure customized stand and peripherals is an optional add-on.

With On-Site Surveys, the Morning Star Express Hotel in Pretoria is collecting surveys from 10% of their guests, a dramatic increase from the 1-2% they received with traditional comment cards. Philip Lategan, General Manager, says "Revinate data and reports now play an integral role in driving operational strategy in the hotel. The team and I use guest insights daily to better understand our guests, and this enables the staff to anticipate needs and sevice guests effectively. I find the data and insights extremely useful in product and pricing decisions, driving operational excellence, and acquiring new customers and guests."