IDeaS Announces Major Partnership with Extended Stay America
Revenue management leader launches significant initiative to price more than 76,000 rooms by the end of the year
provider of pricing and revenue management software, services and consulting, today unveiled a major revenue management initiative with Extended Stay America, the largest owner/operated hotel chain in North America, with plans to deploy IDeaS G3 Revenue Management System (RMS) across the entire estate of nearly 700 hotels and more than 76,000 rooms by year-end.
both of our companies," said Brian Sterrett, vice president of global sales for IDeaS. "The extended- stay hotel market has clearly reached a point where pricing can be a source of competitive advantage – and IDeaS is uniquely positioned with a proven extended-stay solution to help clients like ESA to achieve this."
With a diverse customer segment, including corporate and leisure travelers, and extended-stayguests, Extended Stay America will leverage IDeaS' powerful pricing and forecasting capabilities across all market segments and stay patterns, optimizing revenues estate-wide. IDeaS G3 RMS is a fully integrated revenue management solution built upon IDeaS 25 years of industry expertise and powered by advanced SAS analytics.
"An automated revenue management system will help us optimize our mix of business, hotel byhotel, night by night, with more effectiveness than our current manual approach can achieve," said Tom Seddon, chief marketing officer of Extended Stay America.
Extended Stay America's implementation of IDeaS G3 RMS is expected to begin initial piloting at theend of the third quarter.
More information about the partnership is available here.
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About Extended Stay America
Extended Stay America, Inc. the
Celebrating 25 years of excellence in the hospitality
Haberman for IDeaS
Phone: +1 612 436 5543