With Priceline acquisition, OpenTable poised to grow globally | travelweekly.com
Priceline Group’s $2.6 billion acquisition of OpenTable, the online restaurant reservations system, was a deal motivated by travelers’ growing propensity for making purchases on the fly and by the opportunity to expand a domestic success story globally. With more traditional and bigger-ticket online travel sectors such as hotels and airlines reaching maturity in the U.S., and with growth in those areas starting to plateau in regions like Western Europe, Priceline is widening its service reach by making a multibillion-dollar bet on the world’s largest online dining reservation service.
