ZDirect Unveils New Tool for Automating Responsive Email Design
Hotel marketers no longer have to worry about formatting emails to fit mobile devices; ZDirect's Automated Responsive Designer does the work for you!
"More than 75 percent of hoteliers are still designing their marketing messages for a desktop experience," said Shayne Paddock, ZDirect chief information officer. "Others take the opposite approach and design for mobile and then hope it works for the desktop. With mobile opens approaching 50 percent, hotel marketers can reach that many more future guests by automating the Responsive Email Design process . . . and ZDirect can help.
offer the service today, and those that do offer it either don't do it well or they charge a high premium for it," he said. "As hospitality's leading Email Service Provider, ZDirect has taken on the responsive design challenge and created a tool so dynamic that it removes any doubt that emails will automatically display in an optimized format on any of the 7 billion mobile devices in the world today. Better yet, the Automated Responsive Designer is available at NO COST to ZDirect customers. Now hoteliers can reach ALL their customers (not just half of them) and instantly boost open and click through rates."
The Automated Responsive Designer does not require marketers to pare down theirmessaging just to fit a mobile footprint. The tool automatically adjusts email content to fit a range of screen sizes and resolutions. The system takes an HTML layout and converts it to a responsive design on the fly. A library of templates is included to make getting started a snap.
To view the effectiveness of each campaign on whether you are reaching your audienceacross the three screens, you can view a Device Report which details the number of opens and click throughs a campaign achieves and breaks it down by mobile device type.
"When an email does not utilize responsive design and it is viewed on a smartphone,the text is barely legible," Paddock said. "Social media icons are often too small to click on, and when the user zooms in to view the text, he or she will have to scroll horizontally to read the email. This happens because hoteliers create one design for every desktop, tablet and smartphone. That mindset needs to change quickly, especially since mobile email is quickly overtaking emails that are viewed on desktops and other devices. When designing an email, marketers can no longer afford to ignore mobile device use. They must consider how their emails will look across the three screens – desktop, mobile and tablets."
For more information on ZDirect's
Automated Responsive Designer, visit ZDirect at HITEC. More information on ZDirect can be found by visiting www.zdirect.com.
Phone: (480) 347-9173
Based in Hallandale Beach, Florida, ZDirect, an Enterprise Email Service Provider (ESP) for the Hospitality Industry, is a leading provider of electronic customer relationship management solutions for the hospitality industry. The maintenance of a single guest profile is essential for an effective eCRM strategy. With the Dynamic Content Engine and PMS integration, ZMail® automatically sends intelligent and personalized confirmations, pre-arrival emails and post-departure emails with guest satisfaction surveys via email, mobile communication, SMS, social networks and more. Learn about the real people behind every reservation. Let ZDirect help you convert your prospects to customers and your customers to loyal customers. Real People. Real Profiles. Real Results. www.zdirect.com