Cendyn/ONE™ Debuts Innovative DATA INTELLIGENCE Platform and Methodology at HITEC 2014
Cendyn/ONE demonstrates industry leading data solutions at world’s largest hotel technology event
Providing a single integrated view of guest history, value, behavior, desire, intent and engagement, Cendyn/ONE allows marketers to capture, store and analyze a hotel or brand's unique data, creating new and compelling ways to drive digital marketing performance. Cendyn/ONE's team of data integration, analysis and optimization experts seamlessly combine first and third party data sources to create dynamically generated, one-to-one marketing across all digital channels: email, web, display, mobile, video, social and search. This data-driven marketing approach has proven to be four times more effective at generating results than campaigns that do not leverage a data-driven model."
Sara Harper, Director of Marketing at Hotel del Coronado commented, "In response to a very challenging market climate in San Diego, we partnered with Cendyn/ONE to help increase our market share and bookings. In six months, we generated $3.3 million in revenue using Cendyn/ONE's comprehensive marketing platform, far exceeding our expectations."
"To stay competitive, hotels need to utilize the flood of data now being generated by guests through digital channels," continued Sullivan. "Cendyn/ONE's team of data experts have developed a unique methodology that we call Data Intelligence, allowing us to unlock disparate first-party data silos within the hotel enterprise and turn them into highly targeted, and highly profitable digital marketing campaigns that result in brand affinity, guest loyalty and higher ROI."
Please click here for a message from Cendyn/ONE President, Tim Sullivan.
Come visit Cendyn/ONE at HITEC 2014 in Los Angeles, June 24 – 26 at booth # 1135 to learn how we can increase the performance of your digital marketing efforts.
A part of the Cendyn® portfolio, Cendyn/ONE™ provides a cloud-based software and services platform that delivers an integrated view of guest history, value, behavior, desire, intent and engagement, which is leveraged to drive higher marketing ROI while increasing overall guest satisfaction and loyalty. Our team of experts in data integration, analysis and optimization seamlessly combine first and third party data sources to deliver dynamically generated, one-to-one marketing and advertising across all digital channels: Email, Web, Display, Mobile, Video, Social and Search. For more information, visit Cendyn/ONE or call 855.795.4832.
Since 1996, Cendyn® has specialized in turnkey solutions that drive bottom line results for the travel and hospitality industries. Cendyn features two signature enterprises: Cendyn/ONETM offering unique cloud-based CRM, data-driven digital marketing and interactive design services; and Cendyn Arcaneo®, which features the tools hotels need to close the sale as well as end-to-end solutions that are revolutionizing the way meetings are planned, executed and measured. With offices in Boca Raton, Fla., USA; Toronto, Canada and London, England, Cendyn proudly serves over 22,000 clients worldwide. Cendyn is also a known innovator in the coworkplace movement, with its flagship Cendyn SPACES® and M.E.A.T. Eatery & Taproom located in Boca Raton, Fla., USA. For more information on Cendyn's subsidiaries, please visit these websites: www.cendynarcaneo.com, www.cendynONE.com and www.cendynspaces.com, or call 800.760.8152.
Phone: +1-561-419- 2262