Travel Tripper integrates future demand data on the RezTrip CRS Rate Grid
"In RezTrip's Rate Grid, hotels can now analyze demand right at the point when they are managing their pricing in a visually easy to understand manner", says Joan Lee, Director of Revenue Optimization at Travel Tripper. "If a hotel sees abnormally high conversion rates on any given day or date range, it is a solid indicator that their prices may be too low. And conversely, low conversion rates would imply that the market is unable to bear rates which are likely too high."
Future demand data can be viewed by channel of business – website, mobile, call center and GDS, or consolidated from all channels. In the near future, Travel Tripper will be able to split out what geographic markets the demand is coming from, much like Google Analytics shows website traffic by geography. This will make RezTrip's geographic pricing capability even more powerful.