The Knowland Group, the largest data company in the global meetings and events industry, announced

the release of its "Customer Centered Selling" webinar – the latest offering in its Knowland University Industry Practice career development trainings. This series of webinars is designed to support and enable hotel and other event professionals in successfully navigating the industry's evolving ecosystem.

In hotel sales, understanding a customer's needs and how to address them takes focus and practice.

This webinar will provide an expert's perspective on determining client needs, communicating to clients effectively, handling objections, implementing different closing strategies, negotiating contracts with event planners, and identifying industry resources. It will be hosted by industry expert, Jim Vandevender, and will be open to the public only during the week of July 14th, 2014.

Previous webinars have ranged from topics in the corporate and SMERF segments to hotel sales

essentials and new webinars are released every two weeks. Registrants from these webinars have called them "the best I have attended in while!" and "flawless presentation and expertly useful."

The full collection of Knowland University webinars is exclusive to customers, but the live "Customer

Centered Selling" webinar is available to the public for a limited time! Space is filling quickly, so join the hundreds of other people who have registered for the "Customer Centered Selling" webinar, and register here.

About​ ​Knowland

Knowland provides group data and innovative technology to help hotels, CVBs, and other venues drive revenue with meetings market intelligence. Knowland offers extensive insight into market analytics, industry trends, and powerful benchmarking for booking better-qualified group business. Acting on behalf of the hospitality industry as a whole as well as its customers, Knowland continually strives to increase transparency of the group market and deliver best-in-class meetings and events sales solutions. Visit us at www.knowland.com

Sharlene Anonick
(202) 312-5880