Defying Economic Uncertainty, Russia's Online Travel Market Marches Ahead
"This online surge is being driven by two main factors," says Krassi Simonski, PhoCusWright market analyst for Eastern Europe. "Russians are very eager to see more of their own country – and the world beyond. They value their vacation time and are disciplined about putting money aside in order to travel. The second driver is the explosion of reliable online travel services that have become available to Russians recently, including improved supplier websites, dynamic OTAs and other intermediaries."
While unfavorable exchange rates have made it difficult for some Russians to travel abroad, this, along with a recent wave of patriotism, has contributed to a notable increase in domestic travel. The market is making great strides, but prolonged economic uncertainty could still have significant implications for Russia's travel industry in the future. Topics include:
- Sizing and key projections through 2016 for Russia's total and online leisure and unmanaged business travel markets
- Market size and trends across travel product segments including air, lodging, tour operators, car rental and rail
- Analysis of the primary online booking channels – supplier direct vs. intermediaries
- Key players and dynamics influencing the market
For in-depth analysis on the total and online Russian leisure travel markets, explore PhoCusWright's Eastern European Spotlight: Russia's Online Market Springs to Life.
About PhoCusWright Inc.
PhoCusWright is the travel industry research authority on how travelers, suppliers and intermediaries connect. Independent, rigorous and unbiased, PhoCusWright fosters smart strategic planning, tactical decision-making and organizational effectiveness.
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