Hospitality: The Impact of Tech on Customer Loyalty | marketingprofs.com
It's a tough time for those in the airline, hotel, and cruise industries. Customer loyalty is eroding—and with good reason. Many brands aren't anticipating and answering needs at the level that travelers desire. What was once considered a perk is now simply expected.
So how can companies win back customer preference? By making key aspects of travel more convenient.
That shouldn't be as daunting as it sounds. In many cases, the enabling technology is already there: Most of us own at least one mobile device. All that's missing is the software that connects people to wherever they are, whether it's an airplane cabin, a hotel lobby, or the lido deck.
That's why we at Chaotic Moon Studios have partnered with writers from Wired, Fast Company, and ReadWrite to create a series of articles that'll show you how mobile technology can help you raise your company's standard of service.
