The Ritz-Carlton Leads the Luxury Conversation on Linkedin
With Launch of Thought-Leadership Series
"Our objective is to share some of the learnings, thinking and knowledge that could add value and further educate the audience of business professionals that connect with us on LinkedIn," said Ed French, chief sales and marketing officer of the luxury brand. "We are frequently asked for information about processes The Ritz-Carlton has used to become successful, therefor it is a logical evolution to give our LinkedIn community access to intelligence, content and the opportunity to engage with global thought leaders who shape and form the success of this brand every single day."
Throughout the year, the series will profile operational, marketing, sales, human resources, social responsibility, digital, social media, legal and financial leaders throughout The Ritz-Carlton, in addition to the subject matter experts deployed in multiple geographies around the world.
Just under half of LinkedIn traffic is mobile, so The Ritz-Carlton has authored content that is inherently shareable, and designed for consumption on a mobile device screen. The series will begin a new dialogue and join a community of over 3 million businesses that maintain active company pages on LinkedIn, reaching more than 200 countries and territories.
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