Opaque bookings on the wane: Priceline, Hotwire, and a changing landscape
Priceline built its business in 1998 on opaque bookings, or buyer-driven pricing. But the supply of opaque deals appears to be shrinking for it and all players in the industry, according to Tnooz interviews. But a survey of bids shows the steepest discounts are still available on Priceline. Increasingly difficult market There’s no authoritative market research on the total market for opaque or semi-opaque bookings, let alone anyone tracking a relative decline.