Cornell School of Hotel Administration and Cvent partner on technology & research
Hotel Administration at Cornell University (SHA) have teamed up for a two-year corporate partnership. SHA will use Cvent's event management platform and mobile apps for its top industry events for hospitality professionals around the world. In addition, Bharet Malhotra, senior vice president of sales at Cvent, will join the Cornell Center for Hospitality Research Advisory Board.
"We're excited to have the opportunity to align with Cornell University's School of Hotel Administration, the number one hospitality school in the world," said Malhotra. "The meetings and event industry is a $565 billion business, and we look forward to working closely with Cornell to develop product research that advances the hospitality industry. This corporate partnership reflects Cvent's efforts to serve as a leading industry resource."
By affiliating with Cornell's Center for Hospitality Research, Cvent will become an active participant in the research process, working with leading hospitality researchers and other partners from around the world to exchange ideas and develop research questions. Additionally, the company will closely interact with the research faculty at Cornell, other sponsors, and partners.
"Cvent has played an important role in the school's industry and alumni events for several years," said Mark Depew, director of development at the School of Hotel Administration. "We are grateful to have the opportunity to expand our collaboration with Cvent and welcome them as a corporate partner of the Center for Hospitality Research."
Cvent, Inc. (NYSE: CVT) is a leading cloud-based enterprise event management platform, with more than 1,450 employees and more than 12,600 customers worldwide. Cvent offers software solutions to event planners for online event registration, venue selection, event management, mobile apps for events, e-mail marketing, and web surveys. Cvent provides hotels with a targeted advertising platform designed to reach event planners looking for suitable venues. Cvent solutions optimize the entire event management value chain and have enabled clients around the world to manage hundreds of thousands of meetings and events. For more information, please visit www.cvent.com, or connect with us on Facebook, Twitter, or LinkedIn.
The Scho ol of Hotel Administration at the Cornell SC Johnson College of Business is shaping the global knowledge base for hospitality management through leadership in education, research, and industry advancement. Accredited by the Association to Advance Collegiate Schools of Business (AACSB), the school provides management instruction in the full range of hospitality disciplines, educating the next generation of leaders in the world's largest industry. Founded in 1922 as the nation's first collegiate course of study in hospitality management, the Cornell School of Hotel Administration is recognized as the world leader in its field.