Aparium Hotel Group Sets Sights on Detroit Market with Opening of Locally Inspired Hotel
Growing Hospitality Company to Manage, Restore and Reimagine Historic Fire Headquarters
Integrating the 1929 former Detroit Fire Headquarters with the adjacent historic Pontchatrain Cellars restaurant building, The Foundation Hotel will showcase a design concept deeply rooted in the heart of the great City. Aparium will draw from the greatness of Detroit through innovative and strategic relationships with designers, manufacturers and vendors to deliver an experience that is a source of pride for the community. With plans to hire and uniquely train mostly Detroit-based employees, The Foundation Hotel, located at 234-250 West Larned Street, is expected to bring over 100 full and part-time jobs to the Detroit market.
Both the hotel and restaurant will deliver on the Aparium coined mantra "Translocal Hospitality." This translates to mean a steadfast commitment to genuine service and authentic experiences. "Through its design, sense of civic pride and keen focus on unscripted thoughtful and high quality service, The Foundation Hotel will be an inspiring and transcendent place – a true outcropping of what is happening in Detroit - a city rich in history, art, architecture and culture," said Tricoci. "It is our vision that the hotel tells the transformative tale of the City as the poignant center of the true life story of re-creation of one of the world's greatest and most powerful cities."
The hotel will include an expansive ground floor restaurant in the former fire engine hall delivering elevated cuisine in an approachable atmosphere. The restaurant will pay homage to the region through partnerships with local distillers, brewers, farmers, and purveyors. The first of its kind in Detroit, a chef's table will deliver a destination prix fixe experience as well as serve as an incubator for up-and-coming chefs and a homecoming platform for great chefs who have left the area.
Like the hotel and restaurant, a ground floor retail experience will showcase Detroit through the collaboration with Detroit- and Michigan-based manufacturers and designers.
"Aparium Hotel Group's investment in Detroit and plans to restore a historic landmark into a destination boutique hotel is exactly what our city has been waiting for," said Dan Mullen, VP of Leasing and Development for Bedrock Real Estate Services. "Detroit's real estate market is prime for unique retail, housing and hotels. I have no doubt that The Foundation Hotel will be extremely successful."
E Squared Agency
About Aparium Hotel Group
Aparium Hotel Group is a company founded and controlled by experienced professionals in hotel development, management, and marketing who hold the belief that great hotels are a destination sought out by travelers and a favorite place for locals - a philosophy Aparium calls Translocal Hospitality. Aparium's passion and expertise centers on independent hotels and resorts in distinct cities and unexpected resort destinations. Each locale is built on the belief that it should be a brand in and of itself - a true celebration of independent identity and a product of its setting. The company is committed to and engaged in a visionary partnership with independent hotel owners who are intimately knowledgeable of their communities and, as such, view their properties as a source of pride. By fostering collaboration, Aparium delivers measurable and sustainable return on investment with transparency and accountability at all stages of operation. Aparium Hotel Group properties include: The Iron Horse Hotel in Milwaukee, WI; The Charmant Hotel in La Crosse, WI; Hotel Covington in Covington, KY; and Foundation Hotel in Detroit, MI. The group currently has several additional projects underway to be announced in the coming year. For more information about Aparium Hotel Group visit, www.aparium.com.