Priceline Snags Seattle SaaS Startup: Hospitality Industry Experts With Customer Service Obsession
Online travel giant Priceline recently made a surprise acquisition of Seattle hospitality- industry startup buuteeq for an undisclosed number of megabucks. This shows that Priceline understands that customer service is truly the new marketing, that creating a great customer experience is more powerful than just about anything. What buuteeq does, in essence, is inspire word of mouth (or word of thumb) marketing via an improved customer experience. Specifically, it helps hoteliers improve the online customer experience, specifically the searching and purchasing experience, for a new generation of travelers.