Why rolling up hotel technology companies is the hot trend of the moment | tnooz.com
Anyone looking at the mergers and acquisitions of the past year would know that there is something in the air. Big, brand-name firms have been jockeying to acquire technology companies that provide business-to-business (B2B) services for hotels. To name some deals: Priceline acquired direct-booking marketer Buuteeq. Then it snapped up management platform Hotel Ninjas. Oracle bought Micros, whose systems are used by 30,000 hotels. Amadeus spent $500 million on hotel specialist Newmarket International. -