Leonardo Provides Hotel Visual Content to trivago
Major Global Hotel Meta-Search Site Taps Leonardo’s Hotel Media Library and Display Technology to Present Visual Content to its 45 Million Visitors Monthly.
today announced a new, multi-year agreement with trivago, a major global travel meta- search site with 45 million monthly visitors. trivago is now part of Leonardo's VNetwork and joins the more than 120+ travel websites that subscribe to Leonardo's MediaConnect product. trivago will source hotel visual content for hotels listed on trivago's consumer websites in 47 different countries.
agreement, trivago will gain access to over 1.9 million photos from the global travel industry's largest hotel media library for over 100,000 GDS listed hotels globally. trivago will also benefit from the image sourcing and processing features included in the MediaConnect product, such as:
- Delivery of media in multiple formats and sizes along with meta-data including categories and captions.
- Brand and hotel certified content that is updated regularly to ensure accuracy and freshness of content on trivago's websites and minimize rogue image issues.
- Media sourcing through advanced XML connectivity based on industry standards from HTNG (Hotel Technology Next Generation) and Open Travel Alliance.
Engaging multi-media display
trivago will also embed
"Connecting with Leonardo's media library and adopting their display technologymakes it easy for us to continue to meet the consumers' increasing appetites for visual content," said Jeroen Neijenhuis, Head of Content at trivago.
"Today's travel shoppers expect compelling, immersive visual experiences. Bygaining access to the global travel industry's largest repository of hotel media assets, trivago is able to provide shoppers with visually engaging online experiences that lead to increased engagement and conversions. With trivago in our network, hotels are reaching an even broader audience of travel shoppers with their visual stories," says John McAuliffe, Leonardo's President.
Founded in Düsseldorf in 2005 with operations in 47 countries, trivago is the world'slargest online hotel search site, comparing room rates from over 700,000 hotels on over 200 booking sites worldwide. Each month, more than 45 million visitors use trivago's unique online technology, which compares billions of hotel deals daily. Visit www.trivago.com.
Leonardo Worldwide Corporation is a technology company serving the global hospitality industry. Leonardo provides e-marketers at hotel brands, management companies, hotel properties and travel websites with technology solutions that help them better reach, engage, convert and satisfy travel shoppers.
Leonardo"s core products include Vizlly, a Digital Marketing Solution that makes it easy for hotel to drive quality traffic to their hotel website, convert more visitors, and gain incremental revenue through third-party channels; VScape® Digital Asset Management System, an enterprise-level digital asset management and distribution tool that helps hotel chains better source, manage, organize, store, and publish media assets to direct and indirect online travel channels; and MediaConnect, advanced connectivity for travel websites to access the industry"s definitive source of normalized hotel certified visual content.
For more information about Leonardo, visit leonardo.com.